Tassa Sofiyah, - (2024) RESTYLING INSTAGRAM GUIDELINE SEBAGAI IMPLEMENTASI IDENTITAS VISUAL PADA “LIFEATBOBOBOX”. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Panduan sosial media atau social media guideline pada perusahaan sangatlah penting karena dapat memudahkan dalam menerapkan identitas visual yang mencakup aturan penggunaan visual pada sosial media. Dengan adanya panduan sosial media dapat menjaga konsistensi identitas visual. Instagram “lifeatbobobox” merupakan sosial media perusahaan yang menjaring masa untuk bergabung pada perusahaan yang memiliki ciri elemen grafis lingkaran, namun seiring waktu elemen lingkaran banyak digunakan pada sosial media perusahaan lain yang menjadikan “lifeatbobobox” tidak memiliki keunikan tersendiri. PT Bobobox Mitra Indonesia adanya strategi baru dengan perluasan target pasar maka perlu adanya restyling instagram guideline untuk menyajikan diferensiasi baru. Tujuan penelitian ini mengetahui proses restyling instagram guideline berupa panduan sosial media, mengetahui implementasi instagram guideline dan mengetahui respon followers malalui social media awarenesss setelah adanya restyling pada instagram “lifeatbobobox”. Penelitian ini menggunakan metode design thinking dilengkapi dengan pendekatan kualitatif. Adapun tahapan yang dilalui oleh peneliti dalam proses restyling instagram guideline terdiri dari lima tahap, emphatize, define, ideate, prototipe, dan test atau hasil. Metrik yang digunakan dalam social media awareness meliputi, reach, impression, dan follower growth. Hasil dari penelitian yang dilakukan berupa restyling identitas visual yang diterapkan pada instagram guideline “lifeatbobobox” dengan gaya visual yang lebih relevan serta mendapatkan respon followers melalui metrik social media awareness. ------- A social media guideline for a company is very important because it can make it easier to implement a visual identity that includes rules for using visuals on social media. With the existence of social media guidelines, it can maintain the consistency of visual identity. Instagram "lifeatbobobox" is a social media company that attracts people to join the company which is characterized by a circle graphic element, but over time the circle element is widely used in other companies' social media which makes "lifeatbobobox" not have its own uniqueness. PT Bobobox Mitra Indonesia has a new strategy with the expansion of the target market, so it is necessary to restyling Instagram guidelines to present new differentiation. The Purpose of this research is to find out the process of restyling Instagram guideline in the form of social media guidelines, to find out the implementation of Instagram guideline and to find out the response of followers through social media awareness after restyling on Instagram "lifeatbobobox". This research uses a design thinking method complemented by a qualitative approach. The stages passed by researchers in the process of restyling Instagram guideline consist of five stages, emphatize, define, ideate, prototype, and test or results. Metrics used in social media awareness include reach, impression, and follower growth. The results of the research conducted in the form of restyling the visual identity applied to the Instagram guideline "lifeatbobobox" with a more relevant visual style and getting followers' responses through social media awareness metrics.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?hl=id&view_op=list_works&authuser=1&gmla=AILGF5WE1C8qrMX5BI7XmKHjv2QXVnPLApXDMFmBuDKm3SylQtppnkSlpo8pPfELnuteVmUzvzAwhMneZMRtin6eGB1PEzfFoc1s&user=zXaMSXkAAAAJ Dosen Pembimbing SINTA ID: 6127196 SINTA ID: 6130964 |
| Uncontrolled Keywords: | instagram guideline, design thinking, social media awareness.-----instagram guidelines, design thinking, social media awareness. |
| Subjects: | L Education > L Education (General) L Education > LB Theory and practice of education N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NE Print media |
| Divisions: | UPI Kampus cibiru > S1 Pendidikan Multimedia |
| Depositing User: | Tassa Sofiyah |
| Date Deposited: | 20 Mar 2024 01:48 |
| Last Modified: | 20 Mar 2024 01:48 |
| URI: | http://repository.upi.edu/id/eprint/116222 |
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