PENGARUH MEMORABLE HOTEL EXPERIENCE TERHADAP REVISIT INTENTION DI G.H. UNIVERSAL HOTEL BANDUNG

    Alma Putri Salsabiila, - (2023) PENGARUH MEMORABLE HOTEL EXPERIENCE TERHADAP REVISIT INTENTION DI G.H. UNIVERSAL HOTEL BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    GH Universal Hotel Bandung is one of the five star hotels in Bandung City which has a low level of revisit intention or return visits compared to first time guests stay overnight. The aim of this research was to analyze how much influence memorable experiences have on revisit intention at GH Universal Hotel Bandung. This research uses quantitative descriptive methods. Data collection was carried out in this research by distributing questionnaires to respondents with a sample size of 160 people. The sampling technique used was probability sampling with the respondent population being visitors who had stayed at the GH Universal Hotel Bandung. The data analysis technique used is multiple linear regression. The results of this research show that the dimensions of memorable experiences, namely the attitude of the staff, room, location of the accommodation, and breakfast, have an influence on revision intention with a percentage value of 35.8%. The research results show that memorable experiences have an influence on revisit intention.

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    Official URL: https://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: ID SINTA Dosen Pembimbing: Sri Marhanah: 5993537 Rosita: 5997470
    Uncontrolled Keywords: Memorable Experiences, Revisit Intention, G.H. Universal Hotel Bandung Memorable Experiences, Revisit Intention, G.H. Universal Hotel Bandung
    Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
    H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
    Depositing User: Alma Putri Salsabiila
    Date Deposited: 30 Nov 2023 02:16
    Last Modified: 30 Nov 2023 02:16
    URI: http://repository.upi.edu/id/eprint/113508

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