Wildan Ramadhan, - (2023) NIAT BELI MASYARAKAT MUSLIM PADA MAKANAN DI RESTORAN ALL YOU CAN EAT KOREA DAN JEPANG BERSERTIFIKAT HALAL: Pengaruh Pengetahuan Produk Halal, Religiositas, dan Kesadaran Halal. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini bertujuan untuk menguji pengaruh tingkat pengetahuan produk halal, tingkat religiositas, dan tingkat kesadaran halal terhadap niat beli masyarakat muslim pada makanan di restoran all you can eat Korea dan jepang bersertifikat halal. Pendekatan yang digunakan dalam penelitian ini adalah deskriptif kuantitatif dengan desain deskriptif kausalitas. Data penelitian dikumpulkan melalui survei yang dilakukan dengan menggunakan Google Form, dan data yang telah terkumpul kemudian dianalisis menggunakan bantuan software SmartPLS 4. Hasil analisis menunjukkan bahwa tingkat pengetahuan produk halal, tingkat religiositas, dan tingkat kesadaran halal memiliki pengaruh positif terhadap niat beli masyarakat muslim pada makanan di restoran all you can eat Korea dan jepang bersertifikat halal. Implikasi dari penelitian ini adalah meskipun ketiga variabel di atas memiliki pengaruh yang positif, masih diperlukan peningkatan pemahaman masyarakat, terutama yang beragama muslim, mengenai pentingnya memperhatikan kehalalan produk makanan dan minuman yang mereka konsumsi. Selain itu, hasil penelitian ini juga dapat menjadi panduan bagi pemilik restoran untuk lebih mempromosikan dan mengedukasi pelanggan mengenai kehalalan produk yang mereka sajikan. This study aims to examine the effect of halal product knowledge, religiosity, and halal awareness on the purchase intention of Muslims on food at halal certified Korean and Japan all you can eat restaurants. The approach used in this research is quantitative descriptive with causality descriptive design. The research data was collected through a survey conducted using the Google Form, and the collected data was analyzed using the SmartPLS 4 software. The results of the analysis show that the halal product knowledge, religiosity, and halal awareness have a positive influence on the purchase intention of Muslims on food at halal certified Korea and Japan all you can eat restaurants. The implication of this research is that even though the three variables above have a positive influence, it is still necessary to increase public understanding, especially those who are Muslim, regarding the importance of paying attention to the halal food and beverage products they consume. In addition, the results of this study can also be a guide for restaurant owners to further promote and educate customers about the halal products they serve.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=id&authuser=2 Hilda Monoarfa: 6150134 Ripan Hermawan: 6005860 |
| Uncontrolled Keywords: | Niat Beli, Restoran All You Can Eat, Pengetahuan Produk Halal, Religiositas, Kesadaran Halal Purchase Intention, All You Can Eat Restaurants, Halal Product Knowledge, Religiosity, Halal Awareness |
| Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc G Geography. Anthropology. Recreation > GT Manners and customs |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Ilmu Ekonomi dan Keuangan Islam |
| Depositing User: | Wildan Ramadhan |
| Date Deposited: | 19 Oct 2023 04:29 |
| Last Modified: | 19 Oct 2023 04:29 |
| URI: | http://repository.upi.edu/id/eprint/111189 |
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