PENCARIAN SENSASI KONSUMEN HANDPHONE BLACKBERRY :STUDI SURVEY DI KOTA BANDUNG

Andri Muldiyana, - (2009) PENCARIAN SENSASI KONSUMEN HANDPHONE BLACKBERRY :STUDI SURVEY DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu

Abstract

This study aimed to determine the level of sensation seeking on the consumer search Hand Phone BlackBerry. This study used a quantitative approach using a survey method. The number of samples involved 60 respondents. Sample is the Hand Phone BlackBerry users in Bandung are selected by using the incidental sampling technique. Selection of Bandung as a place to study because most of the Hand Phone BlackBerry users in the city of Bandung. This is based on the fact that so far Jakarta has always been a good market for the sale of Hand Phone BlackBerry. The results of this study found that respondents who have high levels of sensation seeking results in the category "very low" by 1 person, respondents who have high levels of sensation seeking results in the category "low" as many as 20 people, respondents who have high levels of sensation seeking results in the category of "being" as much as 24 people, respondents who have high levels of sensation seeking results in the category "high" as many as 15 people, and none of the respondents who have high levels of sensation seeking results in very high category.

Item Type: Thesis (S1)
Additional Information: ID SINTA Dosen Pembimbing AKDON: - HELLI IHSAN: 6042148
Uncontrolled Keywords: SENSASI KONSUMEN, HANDPHONE BLACKBERRY, Kota Bandung.
Subjects: B Philosophy. Psychology. Religion > BF Psychology
L Education > L Education (General)
Divisions: Fakultas Ilmu Pendidikan > Program Studi Psikologi
Depositing User: Hikmal Fajar Fardyan
Date Deposited: 18 Oct 2023 08:10
Last Modified: 18 Oct 2023 08:10
URI: http://repository.upi.edu/id/eprint/110804

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