Ridalani Agustini, - (2023) Analisis Inovasi Model Bisnis Wisata Dalam Menunjang Pemasaran Kopi Aming Pontianak. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini dilakukan dengan tujuan untuk menganalisis kegiatan inovasi model bisnis wisata yang dilakukan oleh bisnis kopi Aming Pontianak, dimana kopi Aming sebelumnya merupakan bisnis produksi kopi bubuk dan melakukan kegiatan inovasi pada model bisnisnya menjadi bisnis wisata berupa kedai kopi. Penelitian ingin mengetahui jenis inovasi apa yang sebenarnya dilaksanakan oleh bisnis kopi Aming Pontianak, dan pengalaman dari wisatawan yang berkunjung ke kedai kopi Aming. Metode penelitian ini menggunakan deskriptif kualitatif untuk memberikan gambaran secara jelas dan mendalam pada hasil penelitian. Partisipan pada penelitian ini ialah pendiri bisnis wisata kopi Aming dan 15 wisatawan yang berkunjung ke kedai kopi Aming Pontianak. Hasil penelitian menunjukkan bahwa kegiatan inovasi model bisnis dapat meningkatkan pemasaran pada bisnis kopi Aming Pontianak. This research was conducted with the aim of analyzing the tourism business model innovation activities carried out by Aming Pontianak's coffee business, where Aming coffee was previously a ground coffee production business and carried out innovation activities in its business model to become a tourism business in the form of coffee shops. The research wants to find out what types of innovations are actually carried out by the Aming Pontianak coffee business, and the experiences of tourists visiting Aming's coffee shops. This research method uses descriptive qualitative to provide a clear and in-depth description of the research results. Participants in this study were the founder of the Aming coffee tourism business and 15 tourists who visited the Aming Pontianak coffee shop. The results of the study show that business model innovation activities can improve marketing in the Aming Pontianak coffee business.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | ID SINTA Dosen Pembimbing: Heri Puspito Diyah Setiyorini: 5978343 Shandra Rama Panji Wulung: 6680229 |
| Uncontrolled Keywords: | Inovasi model bisnis, model bisnis, pengalaman wisatawan, wisata kopi |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | Ridalani Agustini |
| Date Deposited: | 12 Oct 2023 01:41 |
| Last Modified: | 12 Oct 2023 01:41 |
| URI: | http://repository.upi.edu/id/eprint/109963 |
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