DAKWAH DIGITAL DI TENGAH FENOMENA CYBER RELIGION

Sherlinda Fitriani, - (2023) DAKWAH DIGITAL DI TENGAH FENOMENA CYBER RELIGION. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Penelitian ini dilatarbelakangi oleh adanya pergeseran dalam pencarian sumber ilmu keagamaan masyarakat seiring dengan perkembangan teknologi. Asosiasi Penyelenggara Jasa Internet Indonesia (PJII) bahkan merilis secara resmi hasil surveynya, “Hasil Penetrasi Internet Indonesia” pada 2023 yang mencapai 78,19% dari total populasi Indonesia. Dengan adanya fenomena ini diharapkan para praktisi dakwah terdorong untuk memahami ciri kehidupan sosial di era digital dan termotivasi untuk melakukan transformasi penyampaian pesan-pesan dakwah ke ruang digital. Penelitian ini menggunakan pendekatan kualitatif dengan metode meta-sintesis. Data penelitian diperoleh dari berbagai artikel jurnal yang membahas mengenai dakwah digital dan fenomena cyber religion. Hasil dari penelitian ini ialah: (1) Terdapat strategi dalam berdakwah di ruang digital. Beberapa strategi tersebut diantaranya adalah, melalui digitalisasi dakwah dengan menggunakan media sosial dan platform online, serta mengemas pesan dakwah yang menarik melalui pembuatan konten dakwah, penggunaan deskripsi, perancangan judul, dan desain logo akun dakwah yang eye catching.); (2) Berdakwah di ruang digital juga memiliki tantangan tersendiri. Beberapa tantangan dalam berdakwah di ruang digital diantaranya adalah adanya persaingan dengan konten populer, adanya keterbatasan sumber daya, keterbatasan akses dan literasi digital, terdapat kekhawatiran adanya pengaruh dari persebaran konten negatif, serta adanya informasi yang tidak terkelola dengan baik sehingga menimbulkan kesalahpahaman dalam memahami agama,; (3) Dakwah digital di tengah fenomena cyber religion telah memberikan dampak pada audiens, seperti menguatnya identitas keagamaan dan adanya pengaruh pada moral dan akhlak masyarakat. This research is motivated by a shift in the search for sources of religious knowledge in society along with technological developments. The Association of Indonesian Internet Service Providers (PJII) even officially released the results of its survey, "Indonesian Internet Penetration Results" in 2023 which reached 78.19% of Indonesia's total population. With this phenomenon, it is hoped that da'wah practitioners will be encouraged to understand the characteristics of social life in the digital era and be motivated to transform the delivery of da'wah messages to the digital space. This study uses a qualitative approach with the method of meta-synthesis. Research data was obtained from various journal articles that discussed digital da'wah and phenomenacyber religion. The results of this study are: (1) Preaching in the digital space requires a strategy. Some of these strategies include digitizing da'wah using social media and platformsonline, as well as packaging interesting da'wah messages through creating da'wah content, using descriptions, designing titles, and designing da'wah account logos that areeye catching. (2) Preaching in the digital space has its own challenges. Then some of the challenges in preaching in the digital space include competition with popular content, limited resources, limited access and digital literacy, there are concerns about the influence of the spread of negative content, and information that is not managed properly, causing misunderstandings in understanding religion; (3) Digital da'wah in the midst of phenomenacyber religion has had an impact on the audience, such as strengthening religious identity and having an influence on the morals and morals of society.

Item Type:	Thesis (S1)
Additional Information:	ID SINTA Dosen Pembimbing Siti Komariah : 5976333 Pandu Hyangsewu : 6656623
Uncontrolled Keywords:	Dakwah Digital, Cyber Religion
Subjects:	B Philosophy. Psychology. Religion > BL Religion H Social Sciences > HN Social history and conditions. Social problems. Social reform L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Sosiologi
Depositing User:	Sherlinda Fitriani
Date Deposited:	10 Oct 2023 02:54
Last Modified:	10 Oct 2023 02:54
URI:	http://repository.upi.edu/id/eprint/109661

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