Ana Inayatul Millah, - (2023) PENGARUH OUTDOOR RECREATION MOTIVATION TERHADAP REVISIT INTENTION MELALUI PERCEIVED RISK: Survei terhadap wisatawan yang berkunjung ke Destinasi Wisata Kemah Puncak Jamiaki Dan Puncak Puspa Di Kabupaten Ciamis. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Repeat visits made by tourists become one of the assessment factors regarding overall customer satisfaction, destination maturity, and perceived value of a tourist destination when tourists make a visit. Empirical research has recognized that many attractions and tourist destinations are very dependent on tourists who revisit. Based on the above, conducting research on revisit intention will greatly help the company or destination to maintain its existence and provide an advantage in its competitiveness. This study has made the level of willingness to visit again an urgency in research. The purpose of this study is to obtain an overview and influence of the outdoor recreation motivation dimension on revisit intention based on perceived risk in tourists Jamiaki Peak and Puspa Peak Camp Destination, Ciamis Regency. The research method used is a quantitative method with descriptive and verificative research types. The study was conducted by setting a sample of 350 tourists through questionnaires as data collection. The study used SEM (Structural Equation Model) analysis techniques with AMOS 20.0 software and SPSS for windows version 25.0. Tests have shown that outdoor recreation motivation has a significant effect simultaneously on revisit intention through perceived risk. The results showed that the greatest value of the influence or loading factor of the outdoor recreation motivation variable that forms revisit intention, namely the relaxation dimension (ORM3) which correlates with perceived risk. In the perceived risk variable, the largest dimension forming revisit intention, namely the financial risk (PR2) dimension which correlates with outdoor recreation motivation. This aspect can be utilized by destination managers to continue to be maintained and even developed so that the Jamiaki Peak Camp Destination and Puspa Peak can continue to be sustainable. Key Words: Outdoor Recreation Motivation, Revisit Intention, Perceived Risk, Jamiaki Peak, Puspa Peak.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | ID SINTA Dosen Pembimbing: Hari Mulyadi: 5984810 Oce Ridwanudin: 6681229 |
| Uncontrolled Keywords: | Outdoor Recreation Motivation, Revisit Intention, Perceived Risk, Jamiaki Peak, Puspa Peak. |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | Ana Inayatul Millah |
| Date Deposited: | 07 Oct 2023 05:37 |
| Last Modified: | 07 Oct 2023 05:37 |
| URI: | http://repository.upi.edu/id/eprint/109259 |
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