Khaupillah Wulandari, - (2023) PERAN CITRA DESTINASI SEBAGAI MEDIATOR ANTARA PERSEPSI RISIKO TERHADAP NIAT BERKUNJUNG KEMBALI KE PANTAI PANGANDARAN. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Tujuan penelitian ini adalah untuk mennganalisis pengaruh persepsi risiko terhadap niat berkunjung kembali yang dimediasi oleh citra destinasi. Data dikumpulkan dengan menyebarkan kuisioner menggunakan teknik accidental sampling kepada wisatawan yang sedang berkunjung ke Pantai Pangandaran pada rentang tanggal 1-8 Juli 2023 dengan jumlah responden yang diperoleh sebanyak 150 orang responden Data kemudian diolah menggunakan teknik analisis jalur dengan bantuan software IBM SPSS Statistic 26. Hasil penelitian ini menemukan bahwa persepsi risiko berpengaruh negatif terhadap citra destinasi dan citra destinasi berpengaruh positif terhadap niat berkunjung kembali dengan persepsi risiko yang berpengaruh langsung negatif terhadap niat berkunjung kembali. Selanjutnya, citra destinasi juga diketahui dapat memediasi hubungan persepsi risiko dan niat berkunjung kembali. The purpose of this study was to analyze the effect of perceived risk on revisit intention that is mediated by destination image. The data was collected by distributing questionnaires using the accidental sampling technique to tourists who were visiting Pangandaran Beach between 1-8 July 2023. The number of respondents obtained in the study was 150 respondents. The data were then processed using path analysis techniques with the help of IBM SPSS Statistics 26 software. The results of this study found that perceived risk had a negative effect on destination image and destination image had a positive effect on revisit intention, with perceived risk having a direct negative effect on revisit intention. Furthermore, the destination image is also known to mediate the relationship between perceived risk and revisit intention.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | ID SINTA Dosen Pembimbing Fitri Rahmafitria: 6067571 Rosita: 5997470 |
| Uncontrolled Keywords: | Persepsi Risiko, Citra destinasi, Niat Berkunjung Kembali, Perceived Risk, Destination Image, Revisit Intention |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Khaupillah Wulandari |
| Date Deposited: | 09 Oct 2023 08:35 |
| Last Modified: | 09 Oct 2023 08:35 |
| URI: | http://repository.upi.edu/id/eprint/109235 |
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