Restu Intan Melati, - (2023) KLASIFIKASI WISATAWAN PERKOTAAN BERDASARKAN AKTIVITAS DAN SPENDING BEHAVIOR DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Kota Bandung merupakan salah satu urban tourism yang ada di Indonesia, hal ini membuat banyak wisatawan ingin berkunjung ke Kota Bandung untuk berwisata sehingga membuat kota ini tidak luput dari kemacetan apalagi pada saat akhir pekan dan libur nasioal. Tujuan dari penelitian ini ialah untuk mengetahui apa saja aktivitas wisata dan spending behavior wisatawan di Kota Bandung setelah itu mengelompokan wisatawan berdasarkan aktivitas wisata dan spending behavior, yang mana hasil dari penelitian ini dapat memudahkan bagi pemangku kepentingan pariwisata dalam perencanaan dan pengembangan kepariwisataan di Kota Bandung pada masa mendatang. Pengumpulan data dilakukan dengan menyebar kuesioner kepada 190 responden dengan teknik purposive sampling pada wisatawan domisili JABODETABEK yang pernah berwisata ke Kota Bandung. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan menggunakan teknik analisis data analisis konfrmatori faktor dan analisis klaster hirarki. Hasil analisis faktor konfirmatori pada penelitian in yaitu terdapat 7 varibel konstruk pada aktivitas wisata diantaranya; sightseeing & recreation, shopping, cullinary, nightlife, education & professional dan event, kemudian terdapat 4 variabel konstruk pada spending behavior diantaranya; durable goods, semidurable goods, non-durable goods dan services. Setelah dilakukan analisis faktor konfirmatori selanjutnya mengelompokan wisatawan berdasarkan aktivitas wisata dan spending behavior. Hasil anaisis klaster pada penelitian ini yaitu terbentuk 4 klaster diantaranya; 1) general urban tourist, 2) pleasure seeker urban tourist, 3) diversionary urban tourist dan 4) urban ecotourist. Bandung city is one of the urban tourism areas in Indonesia, this makes many tourists want to visit the city of Bandung for travelling so make this city is not free from traffic jams, especially on weekends and national holidays. The purpose of this study is to find out what are the tourist activities and spending behavior of tourists in the city of Bandung after that grouping tourists based on tourism activities and spending behavior, which the results can make it easier for tourism stakeholders in planning and developing tourism in the Bandung city in future. Data collection was carried out by distributing questionnaires to 190 respondents using a purposive sampling technique for tourists domiciled in JABODETABEK who had traveled to the Bandung city. The research method used is a quantitative approach using data analysis techniques, confirmatory factor analysis and hierarchical cluster analysis. The results of the confirmatory factor analysis in this study are that there are 7 construct variables in tourism activities including; sightseeing & recreation, shopping, cullinary, nightlife, education & professional and event, then there are 4 construct variables in spending behavior including; durable goods, semidurable goods, non-durable goods and services. After conducting confirmatory factor analysis, tourists are grouped based on tourism activity and spending behavior. The results of the cluster analysis in this study were that 4 clusters were formed including; 1) general urban tourist, 2) pleasure seeker urban tourist, 3) diversionary urban tourist and 4) urban ecotourist.
Item Type: | Thesis (S1) |
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Additional Information: | ID SINTA Dosen Pembimbing: Rosita: 5997470 Sri Marhanah: 5993537 |
Uncontrolled Keywords: | Aktivitas Wisatawan, Kota Bandung, Urban Tourism, Spending Behavior Bandung City, Spending Behavior, Tourist Activities, Urban Tourism |
Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure |
Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
Depositing User: | Restu Intan Melati |
Date Deposited: | 04 Oct 2023 01:11 |
Last Modified: | 04 Oct 2023 01:11 |
URI: | http://repository.upi.edu/id/eprint/108943 |
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