ANALISIS RETORIKA DAKWAH DIGITAL DI MEDIA SOSIAL

Ghifary Azmiy Waliy, - (2023) ANALISIS RETORIKA DAKWAH DIGITAL DI MEDIA SOSIAL. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu

Abstract

Da'wah is growing rapidly in Indonesia and this development goes hand in hand with the growing use of social media. These two developments then collaborate so that social media is used as a medium in preaching such as YouTube. On the one hand, the problem of lack of religious tolerance often arises where there is still a lack of respect for differences in religion. One of the YouTube da'wah channels, @JedaNulis, is active in providing its da'wah content by taking many topics of religious tolerance. The purpose of this study is to see how da'wah content about religious tolerance on the @JedaNulis YouTube channel is constructed. The method used in this research is using a qualitative approach and rhetorical analysis techniques. Researchers try to analyze the rhetorical techniques used by preachers in constructing religious tolerance messages through their da'wah content on the @JedaNulis channel. The rhetorical analysis that the researcher focuses on is the construction of ethos, pathos, and logos in the da'wah content. From the research conducted, researchers found that the ethos construction used by preachers is related to reputation, authority, similarity, and empathy in building their credibility value. The pathos construction used by preachers is related to stories, sense, metaphor, and vision in attracting the emotions of listeners. Logos construction used by preachers is related to data, research, figures, and examples in building the logic of thinking of the message conveyed. Preachers in their religious tolerance preaching content combine these constructions as an effort to persuade or influence listeners so that they can create an attitude of tolerance in religion. From the parts that many researchers find, it can also be a strategy or planning in constructing a religious tolerance preaching content by utilizing social media.

Item Type: Thesis (S1)
Additional Information: ID SINTA Dosen Pembimbing: Ahmad Fahrul Muchtar Affandi : 6682543 Vidi Sukmayadi : 5975463
Uncontrolled Keywords: Retorika, Dakwah Digital, Toleransi, Kanal YouTube @JedaNulis
Subjects: L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Ilmu Komunikasi
Depositing User: Ghifary Azmiy Waliy
Date Deposited: 20 Sep 2023 08:25
Last Modified: 20 Sep 2023 08:25
URI: http://repository.upi.edu/id/eprint/106843

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