Shelvi Nurjulia, - (2023) PENGARUH PERCEIVED RISK TERHADAP BEHAVIORAL INTENTION PADA PENGGUNA PINJAMAN ONLINE (Survei pada Pengguna Aplikasi Pinjaman Online Home Credit di Kota Bandung). S1 thesis, Universitas Pendidikan Indonesia.
![[img]](http://repository.upi.edu/style/images/fileicons/text.png) |
Text
S_MBS_1901768_Title.pdf Download (502kB) |
|
Text
S_MBS_1901768_Chapter1.pdf Download (390kB) |
|
Text
S_MBS_1901768_Chapter2.pdf Restricted to Staf Perpustakaan Download (454kB) |
|
Text
S_MBS_1901768_Chapter3.pdf Download (441kB) |
|
Text
S_MBS_1901768_Chapter4.pdf Restricted to Staf Perpustakaan Download (535kB) |
|
Text
S_MBS_1901768_Chapter5.pdf Download (113kB) |
|
Text
S_MBS_1901768_Appendix.pdf Restricted to Staf Perpustakaan Download (1MB) |
Abstract
Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh dari persepsi risiko terhadap niat perilaku pada pengguna aplikasi pinjaman online Home credit di Kota Bandung. Penelitian ini menggunakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini berjumlah 260 orang dengan sampel berjumlah 106 responden yang tergabung dalam forum facebook home credit di Kota Bandung dengan menggunakan teknik Convenience. Uji instrument yang digunakan uji validitas dan uji reliabilitas serta teknik analisis yang digunakan yaitu analisis regresi linier sederhana dengan alat bantu software Statistical Products for Service Sollution (SPSS) versi 25.0 for windows. Hasil temuan pada penelitian ini menemukan bahwa perceived risk berpengaruh positif terhadap behavioral intention. Kata Kunci: Niat Perilaku; Home Credit, Persepsi Risiko This study aims to obtain an overview and influence of perceived risk on behavioral intention in users of home credit online loan applications in the city of Bandung. This research uses descriptive and verification methods with a quantitative approach. The population in this study amounted to 260 people with a sample of 106 respondents who joined the Facebook home credit forum in the city of Bandung using the Convenience technique. The test instruments used were validity and reliability tests as well as the analytical technique used, namely simple linear regression analysis with the help of the Statistical Products for Service Solution (SPSS) software version 25.0 for Windows. The findings in this study found that perceived risk has a positive effect on behavioral intention. Keywords: Behavioral Intention; Home Credit, Perceived Risk
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | ID SINTA Dosen Pembimbing Imas Purnamasari : 5995993 Sulastri : 6067962 |
| Uncontrolled Keywords: | Behavioral Intention; Home Credit, Perceived Risk |
| Subjects: | H Social Sciences > HG Finance H Social Sciences > HJ Public Finance H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Bisnis |
| Depositing User: | Shelvi Nurjulia |
| Date Deposited: | 14 Sep 2023 04:02 |
| Last Modified: | 14 Sep 2023 04:02 |
| URI: | http://repository.upi.edu/id/eprint/105486 |
Actions (login required)
 |
View Item |