Fairuz Akhiarul Anam, - (2023) PENGARUH PRESTISE SOSIAL SELEBRITI SEBAGAI CALON LEGISLATIF PADA PEMILIHAN UMUM 2024 TERHADAP PREFERENSI POLITIK GENERASI Z DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini bertujuan untuk mengukur seberapa besar pengaruh prestise sosial selebriti
calon legislatif terhadap preferensi politik generasi Z di Kota Bandung. Penelitian ini
dilatarbelakangi oleh perubahan dinamika politik modern yang semakin dipengaruhi oleh
aspek budaya populer, termasuk popularitas dan pengaruh selebriti. Penelitian ini
menggunakan Teori identifikasi George Mead dan Erik Erikson sebagai dasar teoritis
dalam mengkaji hubungan antara prestise sosial selebriti dan preferensi politik generasi Z.
Penelitian ini menggunakan pendekatan kuantitatif dan menggunakan metode survei dalam
pengumpulan data dengan menyebar kuesioner. Data populasi diperoleh dari BPS Kota
Bandung dengan menggunakan teknik random sampling. Hasil penelitian dianalisis dengan
menggunakan analisis regresi linear sederhana untuk menguji hubungan antara variabel
independen (prestise sosial selebriti) dan variabel dependen (preferensi politik generasi Z).
Hasil penelitian menunjukan bahwa terdapat korelasi yang tergolong sanga tinggi antara
prestise sosial selebriti calon legislatif dengan preferensi politik generasi Z di Kota
Bandung. Temuan penelitian diharapkan memberikan wawasan tentang bagaimana
pengaruh selebriti dalam politik dapat memengaruhi preferensi politik generasi Z dan
kontribusinya terhadap pemahaman mengenai partisipasi politik di kalangan muda.
Kesimpulan dari penelitian ini diharapkan dapat memberikan kontribusi dalam konteks
pemilihan umum dan politik generasi Z di Kota Bandung
This study aims to measure the extent of the influence of celebrity social prestige as
legislative candidates on the political preferences of Generation Z in Bandung City. The
research is motivated by the shifting dynamics of modern politics that are increasingly
influenced by popular culture aspects, including the popularity and influence of celebrities.
This study employs the Identification Theory by George Mead and Erik Erikson as its
theoretical foundation in examining the relationship between celebrity social prestige and
the political preferences of Generation Z. The research utilizes a quantitative approach and
employs a survey method for data collection by distributing questionnaires. Population data
is sourced from the Bandung City Central Bureau of Statistics (BPS) using random
sampling techniques. The research findings are analyzed using simple linear regression
analysis to assess the relationship between the independent variable (celebrity social
prestige) and the dependent variable (political preferences of Generation Z). The study's
outcomes reveal a highly significant correlation between the social prestige of celebrity
legislative candidates and the political preferences of Generation Z in Bandung City. The
research findings are expected to provide insights into how celebrity influence in politics
can impact the political preferences of Generation Z, contributing to a better understanding
of youth political participation. The conclusions drawn from this research are envisioned
to provide significant contributions to the context of general elections and the politics of
Generation Z in Bandung City.
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Item Type: | Thesis (S1) |
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Additional Information: | ID SINTA Dosen Pembimbing: Cecep Darmawan: SINTAID 5989822 Muhamad Iqbal: SINTAID 5978331 |
Uncontrolled Keywords: | Prestise Sosial, Preferensi Politik, Generasi Z Social Prestige, Political Preferences, Generation Z |
Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > J General legislative and executive papers J Political Science > JS Local government Municipal government L Education > L Education (General) |
Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Sosiologi |
Depositing User: | Fairuz Akhiarul Anam |
Date Deposited: | 13 Sep 2023 04:23 |
Last Modified: | 13 Sep 2023 04:25 |
URI: | http://repository.upi.edu/id/eprint/105305 |
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