PENGARUH PRESTISE SOSIAL SELEBRITI SEBAGAI CALON LEGISLATIF PADA PEMILIHAN UMUM 2024 TERHADAP PREFERENSI POLITIK GENERASI Z DI KOTA BANDUNG

    Fairuz Akhiarul Anam, - (2023) PENGARUH PRESTISE SOSIAL SELEBRITI SEBAGAI CALON LEGISLATIF PADA PEMILIHAN UMUM 2024 TERHADAP PREFERENSI POLITIK GENERASI Z DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk mengukur seberapa besar pengaruh prestise sosial selebriti
    calon legislatif terhadap preferensi politik generasi Z di Kota Bandung. Penelitian ini
    dilatarbelakangi oleh perubahan dinamika politik modern yang semakin dipengaruhi oleh
    aspek budaya populer, termasuk popularitas dan pengaruh selebriti. Penelitian ini
    menggunakan Teori identifikasi George Mead dan Erik Erikson sebagai dasar teoritis
    dalam mengkaji hubungan antara prestise sosial selebriti dan preferensi politik generasi Z.
    Penelitian ini menggunakan pendekatan kuantitatif dan menggunakan metode survei dalam
    pengumpulan data dengan menyebar kuesioner. Data populasi diperoleh dari BPS Kota
    Bandung dengan menggunakan teknik random sampling. Hasil penelitian dianalisis dengan
    menggunakan analisis regresi linear sederhana untuk menguji hubungan antara variabel
    independen (prestise sosial selebriti) dan variabel dependen (preferensi politik generasi Z).
    Hasil penelitian menunjukan bahwa terdapat korelasi yang tergolong sanga tinggi antara
    prestise sosial selebriti calon legislatif dengan preferensi politik generasi Z di Kota
    Bandung. Temuan penelitian diharapkan memberikan wawasan tentang bagaimana
    pengaruh selebriti dalam politik dapat memengaruhi preferensi politik generasi Z dan
    kontribusinya terhadap pemahaman mengenai partisipasi politik di kalangan muda.
    Kesimpulan dari penelitian ini diharapkan dapat memberikan kontribusi dalam konteks
    pemilihan umum dan politik generasi Z di Kota Bandung

    This study aims to measure the extent of the influence of celebrity social prestige as
    legislative candidates on the political preferences of Generation Z in Bandung City. The
    research is motivated by the shifting dynamics of modern politics that are increasingly
    influenced by popular culture aspects, including the popularity and influence of celebrities.
    This study employs the Identification Theory by George Mead and Erik Erikson as its
    theoretical foundation in examining the relationship between celebrity social prestige and
    the political preferences of Generation Z. The research utilizes a quantitative approach and
    employs a survey method for data collection by distributing questionnaires. Population data
    is sourced from the Bandung City Central Bureau of Statistics (BPS) using random
    sampling techniques. The research findings are analyzed using simple linear regression
    analysis to assess the relationship between the independent variable (celebrity social
    prestige) and the dependent variable (political preferences of Generation Z). The study's
    outcomes reveal a highly significant correlation between the social prestige of celebrity
    legislative candidates and the political preferences of Generation Z in Bandung City. The
    research findings are expected to provide insights into how celebrity influence in politics
    can impact the political preferences of Generation Z, contributing to a better understanding
    of youth political participation. The conclusions drawn from this research are envisioned
    to provide significant contributions to the context of general elections and the politics of
    Generation Z in Bandung City.

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    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: ID SINTA Dosen Pembimbing: Cecep Darmawan: SINTAID 5989822 Muhamad Iqbal: SINTAID 5978331
    Uncontrolled Keywords: Prestise Sosial, Preferensi Politik, Generasi Z Social Prestige, Political Preferences, Generation Z
    Subjects: H Social Sciences > H Social Sciences (General)
    J Political Science > J General legislative and executive papers
    J Political Science > JS Local government Municipal government
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Sosiologi
    Depositing User: Fairuz Akhiarul Anam
    Date Deposited: 13 Sep 2023 04:23
    Last Modified: 13 Sep 2023 04:25
    URI: http://repository.upi.edu/id/eprint/105305

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