PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit Pelaksana Teknis Olahraga ITB/SABUGA

Luqi Luqmanul H, - (2009) PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SPRITE : Survei pada para pengunjung Unit Pelaksana Teknis Olahraga ITB/SABUGA. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

This study aims to find out the Product Quality Impact On Customer Loyalty At Sprite products Technical Implementation Unit Online Sports ITB / Bandung Sabuga. Research methods used in this research is analytical descriptive method and techniques used are incidental sampling technique. Samples in this study were 100 guests UPT Sports ITB/Sabuga. Data analysis techniques in this study using multiple linearregression. The results showed that the simultaneous influence on product quality is consumer loyalty while the remaining 94.4% and 5.6% influenced by other factors. There partially positive influence on the dimensions of performance (13.3%), conformance (15.1%), durability (36.3%), the serviceability (27.1%), aesthetic (11%), and perceived quality (11.3%). It necessary to increase product quality Sprite, so marketers are more sensitive to customers' wants and needs, so customers always consume Sprite, and can enhance customer loyalty to the company.

Item Type: Thesis (S1)
Additional Information: ID SINTA DOSEN PEMBIMBING: Dadang Dahlan: 5993404 Ani Pinayani: 5993275
Uncontrolled Keywords: Product Quality and Customer Loyalty
Subjects: L Education > L Education (General)
Depositing User: Erni Alipiyani
Date Deposited: 16 Sep 2023 17:27
Last Modified: 16 Sep 2023 17:27
URI: http://repository.upi.edu/id/eprint/104984

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