ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA PERUSAHAAN BROWNIES DI KOTA BANDUNG : Survey Terhadap Konsumen Pada Perusahaan Brownies Di Kota Bandung

Eneng A. Yusti, - (2009) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA PERUSAHAAN BROWNIES DI KOTA BANDUNG : Survey Terhadap Konsumen Pada Perusahaan Brownies Di Kota Bandung. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://perpustakaan.upi.edu

Abstract

Intention of this research is to know influence of product differentiation, the price and brand image to purchasing decision of brownies in Bandung City. As for company amounts that is accurate that is five company. This research applies descriptive method and verification, by doing research in the five brownies companies in Bandung city. With number of samples is seventy responder and applies sampling technique proportionate stratified random, because that population having strata data collecting technique to apply literature study, questionnaire and observation. And research to the responder is done in accidental non random. That is checking responder of that moment. Data analysis by using multiple regression equation test, T test and F test and coefficient determination.

Item Type: Thesis (S1)
Additional Information: ID SINTA DOSEN PEMBIMBING: Eeng Ahman: 5991829 Ani Pinayani: 5993275
Uncontrolled Keywords: product differentiation, price, brand image, purchasing decision
Subjects: L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering
Depositing User: Erni Alipiyani
Date Deposited: 16 Sep 2023 17:26
Last Modified: 16 Sep 2023 17:26
URI: http://repository.upi.edu/id/eprint/104959

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