ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA PERUSAHAAN BROWNIES DI KOTA BANDUNG : Survey Terhadap Konsumen Pada Perusahaan Brownies Di Kota Bandung

    Eneng A. Yusti, - (2009) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA PERUSAHAAN BROWNIES DI KOTA BANDUNG : Survey Terhadap Konsumen Pada Perusahaan Brownies Di Kota Bandung. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Intention of this research is to know influence of product differentiation, the price and brand image to purchasing decision of brownies in Bandung City. As for company amounts that is accurate that is five company.

    This research applies descriptive method and verification, by doing research in the five brownies companies in Bandung city. With number of samples is seventy responder and applies sampling technique proportionate stratified random, because that population having strata data collecting technique to apply literature study, questionnaire and observation. And research to the responder is done in accidental non random. That is checking responder of that moment. Data analysis by using multiple regression equation test, T test and F test and coefficient determination.

    Baca Full Text klik disini
    [thumbnail of s_mik_055419_table_of_content.pdf] Text
    s_mik_055419_table_of_content.pdf
    Download (251kB)
    [thumbnail of s_mik_055419_chapter1.pdf] Text
    s_mik_055419_chapter1.pdf
    Download (275kB)
    [thumbnail of s_mik_055419_chapter2.pdf] Text
    s_mik_055419_chapter2.pdf
    Restricted to Staf Perpustakaan
    Download (327kB)
    [thumbnail of s_mik_055419_chapter3.pdf] Text
    s_mik_055419_chapter3.pdf
    Download (284kB)
    [thumbnail of s_mik_055419_chapter4.pdf] Text
    s_mik_055419_chapter4.pdf
    Restricted to Staf Perpustakaan
    Download (452kB)
    [thumbnail of s_mik_055419_chapter5.pdf] Text
    s_mik_055419_chapter5.pdf
    Download (241kB)
    [thumbnail of s_mik_055419_bibliography.pdf] Text
    s_mik_055419_bibliography.pdf
    Download (242kB)
    Official URL: http://perpustakaan.upi.edu
    Item Type: Thesis (S1)
    Additional Information: ID SINTA DOSEN PEMBIMBING: Eeng Ahman: 5991829 Ani Pinayani: 5993275
    Uncontrolled Keywords: product differentiation, price, brand image, purchasing decision
    Subjects: L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering
    Depositing User: Erni Alipiyani
    Date Deposited: 16 Sep 2023 17:26
    Last Modified: 16 Sep 2023 17:26
    URI: http://repository.upi.edu/id/eprint/104959

    Actions (login required)

    View Item View Item