ANALISIS CITRA KONTESTAN INDONESIA'S NEXT TOP MODEL DALAM STRUKTUR DRAMATIK TAYANGAN SERTA IMPLIKASINYA TERHADAP PERSEPSI PENONTON

Dendy Kanaya, - (2023) ANALISIS CITRA KONTESTAN INDONESIA'S NEXT TOP MODEL DALAM STRUKTUR DRAMATIK TAYANGAN SERTA IMPLIKASINYA TERHADAP PERSEPSI PENONTON. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu/

Abstract

Skripsi ini menganalisis citra kontestan berdasarkan struktur dramatik pada tayangan program Indonesia’s Next Top Model. Penelitian ini dilakukan untuk memahami bahwa citra kontestan dalam program tersebut memiliki hubungan/korelasi dengan persepsi penonton terhadap program acara. Penelitian ini menggunakan pendekatan mix method yaitu, metode kualitatif dengan cara mengobservasi tayangan beserta kemunculan citra kontestan dan metode kuantitatif dengan cara melakukan survei kepada penonton program Indonesia’s Next Top Model. Lalu setelah semua data temuan terkumpul, dilakukan uji korelasi untuk melihat korelasi/hubungan antara kemunculan citra kontestan dengan persepsi penonton terhadap program INTM. Hasil penelitian menunjukkan bahwa citra kontestan memiliki korelasi positif dengan persepsi penonton terhadap program INTM. Semakin tinggi nilai citra positif kontestan, semakin tinggi pula penonton menyukai kemasan program dan mendukung penayangan program Indonesia’s Next Top Model. Begitupun sebaliknya. Selain itu, penelitian ini juga menemukan bahwa, penonton menyadari bahwa citra yang muncul dalam struktur dramatik tayangan tersebut tidak mencakup pada semua kontestan/perempuan, apalagi sampai menjadi stigma negatif. Kesimpulannya, citra kontestan memiliki hubungan yang positif dalam membentuk persepsi penonton terhadap program INTM. Hasil dari penelitian ini diharapkan dapat memberikan wawasan lebih lanjut kepada pembuat program dan industri pertelevisian secara keseluruhan tentang pentingnya mempertimbangkan efek citra pada pengisi acara dalam menciptakan konten yang menarik dan memikat bagi penonton. This thesis analyzes the image of the contestants based on the dramatic structure on Indonesia's Next Top Model program. This research was conducted to understand that the image of the contestants in the program has a relationship/correlation with the audience's perception of the program. This study uses a mix method approach, namely, a qualitative method by observing broadcasts along with the appearance of the contestants' images and a quantitative method by conducting a survey of viewers of the Indonesia's Next Top Model program. Then after all the data findings were collected, a correlation test was carried out to see the correlation/relationship between the appearance of the contestant's image and the audience's perception of the INTM program. The results showed that the image of the contestants had a positive correlation with the audience's perception of the INTM program. The higher the contestant's positive image value, the higher the audience likes the program packaging and supports the broadcast of Indonesia's Next Top Model program. Vice versa. In addition, this study also found that the audience realized that the image that appeared in the dramatic structure of the show did not cover all contestants/women, especially to the point where it became a negative stigma. In conclusion, the contestant's image has a positive relationship in shaping the audience's perception of the INTM program. The results of this study are expected to provide further insight to program makers and the television industry as a whole about the importance of considering the effect of image on performers in creating interesting and engaging content for the audience.

Item Type: Thesis (S1)
Additional Information: Link Goggle Scholar: https://scholar.google.com/citations?user=A3ZjsjQAAAAJ&hl=id ID SINTA Dosen Pembimbing: Leli Kurniawati : 5994085 Salsa Solli Nafsika : 6778100
Uncontrolled Keywords: Persepsi Penonton, Dramatisasi Citra, Program Televisi, Korelasi, Indonesia’s Next Top Model.
Subjects: L Education > L Education (General)
N Fine Arts > NX Arts in general
Divisions: Fakultas Pendidikan Seni dan Desain
Depositing User: Dendy Kanaya
Date Deposited: 05 Sep 2023 08:57
Last Modified: 05 Sep 2023 08:57
URI: http://repository.upi.edu/id/eprint/100750

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