Items where Division is "S1 Bisnis Digital" and Year is 2026

A

Aditya Pinasti Waluya, - and Syti Sarah Maesaroh, - and Muhammad Dzikri Ar Ridlo, - (2026) REKONSTRUKSI STRATEGI PROMOSI PROGRAM DRAMA MDTV DALAM KONTEN TIKTOK @MDTV.OFFICIAL. S1 thesis, Universitas Pendidikan Indonesia.

Alifya Arina Zahra, - and Syti Sarah Maesaroh, - and Muhammad Rizki Nugraha, - (2026) MINNOVA: INOVASI PLATFORM PENGUMPULAN MINYAK JELANTAH BERBASIS MOBILE APLIKASI. S1 thesis, Universitas Pendidikan Indonesia.

Alya Syifa Mu'awwanah, - and Btari Mariska Purwaamijaya, - and Syti Sarah Maesaroh, - (2026) THE INFLUENCE OF PRICE VALUE, HEDONIC MOTIVATION, AND HABIT ON SHOPEE USERS' CONTINUANCE INTENTION. S1 thesis, Universitas Pendidikan Indonesia.

Astrid Nurul Azizah, - and Syti Sarah Maesaroh, - and Asep Nuryadin, - (2026) THE EFFECT OF PRODUCT QUALITY AND PRICE PERCEPTION ON THE PURCHASE DECISION-MAKING PROCESS MEDIATED BY BRAND IMAGE IN EDTECH START-UP. S1 thesis, Universitas Pendidikan Indonesia.

D

Daffina Amalia Az Zahra, - and Adam Hermawan, - and Btari Mariska Purwaamijaya, - (2026) PENGARUH MEDIA SOSIAL INSTAGRAM @HAJARTGROUP TERHADAP MINAT BELI PERUMAHAN BUMI CITRA PERMAI. S1 thesis, Universitas Pendidikan Indonesia.

Dimas Sukmana, - and Rangga Gelar Guntara, - and Muhammad Rizki Nugraha, - (2026) PENINGKATAN AKURASI REKOMENDASI FILM MENGGUNAKAN NEURAL COLLABORATIVE FILTERING DENGAN ARSITEKTUR RECOMMENDERNET. S1 thesis, Universitas Pendidikan Indonesia.

Dzakwan Rafi Arrayyan, - and Rangga Gelar Guntara, - and Muhammad Rizki Nugraha, - (2026) DETEKSI KOMENTAR SPAM JUDI ONLINE BERBAHASA INDONESIA MENGGUNAKAN XGBOOST DAN TF-IDF. S1 thesis, Universitas Pendidikan Indonesia.

E

Elis Rustiawati, - and Syti Sarah Maesaroh, - and Adi Prehanto, - (2026) THE INFLUENCE OF EXPERIENTAL MARKETING AND SOCIAL MEDIA MARKETING ON REPURCHASE INTENTION WITH BRAND TRUST AS A MEDIATOR FOR LOZY HIJAB. S1 thesis, Universitas Pendidikan Indonesia.

Elsa Febriananta, - and Btari Mariska Purwaamijaya, - and Muhammad Rizki Nugraha, - (2026) PENGARUH MARKETING MIX 4P TERHADAP PURCHASE INTENTION PRODUK SKINCARE MEREK HIMALAYA MELALUI MEDIASI BRAND IMAGE. S1 thesis, Universitas Pendidikan Indonesia.

F

Fairuz Azka Azhari, - and Asep Nuryadin, - and Muhammad Dzikri Ar Ridlo, - (2026) ANALYZING STUDENTS’ EXPERIENCE IN LMS SPOT UPI USING THE UEQ. S1 thesis, Universitas Pendidikan Indonesia.

Fajar Moch. Habibi, - and Rangga Gelar Guntara, - and Asep Nuryadin, - (2026) KOMPARASI MODEL INDOBERT DAN INDOGPT UNTUK ANALISIS SENTIMEN PADA PRODUK E-COMMERCE. S1 thesis, Universitas Pendidikan Indonesia.

Farhan Najib, - and Btari Mariska Purwaamijaya, - and Adi Prehanto, - (2026) ANALISIS RENDAHNYA PENGGUNAAN DIGIPAY PADA SATUAN KERJA DI KPPN CIREBON. S1 thesis, Universitas Pendidikan Indonesia.

H

Haesal, - and Btari Mariska Purwaamijaya, - and Muhammad Dzikri Ar Ridlo, - (2026) TRANSFORMING FREELANCE DESIGNERS IN THE DIGITAL CREATIVE ECONOMY THROUGH AI VISUAL PROMPTING. S1 thesis, Universitas Pendidikan Indonesia.

Hafizha Nurul Qolby, - and Rangga Gelar Guntara, - and Syti Sarah Maesaroh, - (2026) ANALISIS KOMPARATIF MODEL MACHINE LEARNING UNTUK KLASIFIKASI SENTIMEN SAHAM BANK BUMN PADA PERIODE PEMBENTUKAN DANANTARA. S1 thesis, Universitas Pendidikan Indonesia.

Hagia Sofia, - and Btari Mariska Purwaamijaya, - and Syti Sarah Maesaroh, - (2026) THE INFLUENCE OF CUSTOMER EXPERIENCE AND BRAND AWARENESS ON CUTOMER LOYALTY OF THE MUSLIM FASHION BRAND RABBANI WITH CUSTOMER RETENTION AS A MEDIATING VARIABLE. S1 thesis, Universitas Pendidikan Indonesia.

Hanif Ksatria Faza, - and Btari Mariska Purwaamijaya, - and Muhammad Dzikri Ar Ridlo, - (2026) METAVERSE VS CLASSROOM: A Quasi-Experimental Study on Learning Digital Business and Creative Skills. S1 thesis, Universitas Pendidikan Indonesia.

Henri Yawan, - and Syti Sarah Maesaroh, - and Adi Prehanto, - (2026) PENGARUH CONTENT MARKETING TERHADAP PURCHASE INTENTION MELALUI MEDIASI CUSTOMER ENGAGEMENT PADA PENGIKUT @72BATIK DI TIKTOK SHOP. S1 thesis, Universitas Pendidikan Indonesia.

I

Ilal Hamdi Muharram, - and Rangga Gelar Guntara, - and Adi Prehanto, - (2026) THE EFFECT OF BRAND AWARENESS AND PERCEIVED QUALITY ON REPURCHASE INTENTION IN CULINARY MSMEs: Study on Sepagi Bakery Consumers in Bandung. S1 thesis, Universitas Pendidikan Indonesia.

Ilham Nurfariz, - and Rangga Gelar Guntara, - and Muhammad Dzikri Ar Ridlo, - (2026) PERANCANGAN DESAIN ANTARMUKA APLIKASI MONITORING BERAT BADAN DAN NUTRISI BERBASIS MOBILE MENGGUNAKAN METODE DESIGN THINKING. S1 thesis, Universitas Pendidikan Indonesia.

Iqbal Jaya Kusuma, - and Adam Hermawan, - and Btari Mariska Purwaamijaya, - (2026) IDENTIFIKASI KESENJANGAN DAN PRIORITAS PERBAIKAN KUALITAS LAYANAN DIGITAL UMKM MENGGUNAKAN SERVQUAL. S1 thesis, Universitas Pendidikan Indonesia.

Ivana Ester Claudia Siahaan, - and Syti Sarah Maesaroh, - and Muhammad Rizki Nugraha, - (2026) IMPACT OF AI-POWERED CHATBOT CHOKI ON SHOPEE USERS' CONTINUANCE INTENTION. S1 thesis, Universitas Pendidikan Indonesia.

K

Kaffita Dewi Silaturahma, - and Syti Sarah Maesaroh, - and Muhammad Rizki Nugraha, - (2026) MINNOVA: INOVASI PLATFORM PENGUMPULAN MINYAK JELANTAH BERBASIS MOBILE APLIKASI. S1 thesis, Universitas Pendidikan Indonesia.

Kezia Dantya Christina, - and Syti Sarah Maesaroh, - and Muhammad Dzikri Ar Ridlo, - (2026) AI-DRIVEN CUSTOMER ENGAGEMENT IN TOKOPEDIA: Satisfaction Mediation on Chatbot and Recommendation System Based on UTAUT. S1 thesis, Universitas Pendidikan Indonesia.

L

Lisna Rahma Fitriati, - and Rangga Gelar Guntara, - and Btari Mariska Purwaamijaya, - (2026) ANALISIS SENTIMEN ULASAN PENGGUNA GOPAY DI GOOGLE PLAY STORE MENGGUNAKAN MODEL INDOELECTRA. S1 thesis, Universitas Pendidikan Indonesia.

M

M. Ferdy Irzami, - and Btari Mariska Purwaamijaya, - and Adi Prehanto, - (2026) PENGARUH PEMASARAN KONTEN EDUKATIF DAN KREDIBILITAS INFLUENCER TERHADAP KEPERCAYAAN MEREK ASET KRIPTO PADA GENERASI Z PENGGUNA TIKTOK DI INDONESIA. S1 thesis, Universitas Pendidikan Indonesia.

Mochammad Revo Izqulby, - and Syti Sarah Maesaroh, - and Asep Nuryadin, - (2026) KOL CREDIBILITY INFLUENCE ON GENERATION Z TIKTOK SKINCARE PURCHASE DECISION-MAKING PROCESS: Mediated by Brand Image and Digital Consumer Behavior. S1 thesis, Universitas Pendidikan Indonesia.

Mohamad Fawaz Ghozi Irvani, - and Btari Mariska Purwaamijaya, - and Rangga Gelar Guntara, - (2026) INTEGRASI AI ASSISTANT BERBASIS PROMPT ENGINEERING UNTUK MENINGKATKAN PRAKTIK SEO DI ERA ANSWER ENGINE OPTIMIZATION (AEO). S1 thesis, Universitas Pendidikan Indonesia.

Mohamad Rayhan Haniva, - and Btari Mariska Purwaamijaya, S.H., M.M., - and Muhammad Dzikri Ar Ridlo, - (2026) ANALISIS FLUKTUASI ENGAGEMENT USER GENERATED CONTENT PADA AKUN TIKTOK @ALDWINNV. S1 thesis, Universitas Pendidikan Indonesia.

Muhamad Rafi Agasi, - and Adam Hermawan, - and Btari Mariska Purwaamijaya, - (2026) DAMPAK FINANCIAL INFLUENCER DAN FEAR OF MISSING OUT TERHADAP PENGALAMAN INVESTASI ASET KRIPTO PADA INVESTOR GENERASI Z. S1 thesis, Universitas Pendidikan Indonesia.

Muhammad Abiyyu Bilisani, - and Syti Sarah Maesaroh, - and Adi Prehanto, - (2026) PENGARUH PERCEIVED INTERACTIVITY DAN PERCEIVED QUALITY TERHADAP REPURCHASE INTENTION MELALUI CONFIRMATION DAN SATISFACTION PADA PENGGUNA SHOPEE LIVE GENERASI Z DI JAKARTA. S1 thesis, Universitas Pendidikan Indonesia.

Muhammad Fadli Al-Multazim, - and Adi Prehanto, - and Muhammad Dzikri Ar-Ridlo, - (2026) PENGARUH AFFILIATE MARKETING PRODUK FASHION SHOPEE DI INSTAGRAM TERHADAP MINAT BELI GENERASI Z DI JAWA BARAT. S1 thesis, Universitas Pendidikan Indonesia.

N

Nadhif Muhammad Kasyfan, - and Btari Mariska Purwaamijaya, - and Muhammad Dzikri Ar Ridlo, - (2026) AN EXPERIMENTAL STUDY OF HUMAN AND ARTIFICIAL INTELLIGENCE COLLABORATION IN TIKTOK ADVERTISING: Effects on Audience Perception and Engagement. S1 thesis, Universitas Pendidikan Indonesia.

Najwa Alya Zulkifli, - and Syti Sarah Maesaroh, - and Muhammad Rizki Nugraha, - (2026) MINNOVA: INOVASI PLATFORM PENGUMPULAN MINYAK JELANTAH BERBASIS MOBILE APLIKASI. S1 thesis, Universitas Pendidikan Indonesia.

Nanda Anis Fitria, - and Btari Mariska Purwaamijaya, - and Rangga Gelar Guntara, - (2026) ANALISIS PERBANDINGAN MODEL TRANSFER LEARNING UNTUK KLASIFIKASI BENTUK WAJAH PADA REKOMENDASI BINGKAI KACAMATA. S1 thesis, Universitas Pendidikan Indonesia.

Nazwa Syahda Anisa, - and Btari Mariska Purwaamijaya, - and Asep Nuryadin, - (2026) ANALYSIS OF THE COMMUNICATION STYLE OF TIKTOK SHOP LIVE STREAMING HOSTS BASED ON THE AIDA MODEL STAGES. S1 thesis, Universitas Pendidikan Indonesia.

R

Rafaeza Athhar Ramadhan, - and Syti Sarah Maesaroh, - and Btari Mariska Purwaamijaya, - (2026) PERAN PERCEIVED BRAND CREDIBILITY DALAM MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTIONPADA MEREK SEPATU LARI LOKAL: Studi Pada Specs Indonesia. S1 thesis, Universitas Pendidikan Indonesia.

Rejas Pratama, - and Btari Mariska Purwaamijaya, - and Adam Hermawan, - (2026) PERAN ENTREPRENEURIAL SELF-EFFICACY DALAM HUBUNGAN DIGITAL COMPETENCE DAN OPPORTUNITY RECOGNITION CAPACITY TERHADAP NASCENT ENTREPRENEURIAL BEHAVIOR. S1 thesis, Universitas Pendidikan Indonesia.

S

Sandy Sanjaya, - and Rangga Gelar Guntara, - and Syti Sarah Maesaroh, - (2026) ANALISIS SENTIMEN APLIKASI DOMPET DIGITAL LINKAJA DI GOOGLE PLAYSTORE MENGGUNAKAN TRANSFER LEARNING INDOBERT. S1 thesis, Universitas Pendidikan Indonesia.

Shiddiq Hafizhulmalik, - and Adi Prehanto, - and Muhammad Dzikri Ar Ridlo, - (2026) PERANCANGAN ULANG VISUAL BRAND IDENTITY KEDAI KUE 99. S1 thesis, Universitas Pendidikan Indonesia.

Sifa Mutiaratulhikmah, - and Syti Sarah Maesaroh, - and Rangga Gelar Guntara, - (2026) MODEL INTEGRASI DESIGN THINKING DAN AIDA UNTUK PENGEMBANGAN STRATEGI PEMASARAN DIGITAL PADA INDUSTRI PROPERTI. S1 thesis, Universitas Pendidikan Indonesia.

Sulthan Dzaki Abdillah, - and Syti Sarah Maesaroh, - and Adi Prehanto, - (2026) DETERMINING DIGITAL ENABLED KNOWLEDGE SHARING EFFECTIVITY THROUGH SECI MODEL: Insight From Micro Insurance Marketing Synergy. S1 thesis, Universitas Pendidikan Indonesia.

W

Wulan Yuniar Rahmawati, - and Adam Hermawan, - and Asep Nuryadin, - (2026) EVALUATING MARKETING STRATEGY GRABFOOD THROUGH AGILE MARKETING CAPABILITY FRAMEWORK: A Case Study of XYZ Coffee. S1 thesis, Universitas Pendidikan Indonesia.

Z

Zahri Legas fino, - and Btari Mariska Purwaamijaya, S.H., MM, - and Asep Nuryadin, - (2026) PENGEMBANGAN STRATEGI CAMPAIGN MENGGUNAKAN METODE DESIGN THINKING STUDI KUALITATIF PADA ASTER FLORIST. S1 thesis, Universitas Pendidikan Indonesia.