?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Lukman+Prayitno&rft.au=Lukman+Prayitno%2C+-&rft.aufirst=-&rft.title=PENGARUH+ENTERTAINMENT+MARKETING+TERHADAP+BRAND+IMAGE+PRODUK+XL+BEBAS+(Survei+pada+Mahasiswa+FPIPS+Universitas+Pendidikan+Indonesia+)&rft.date=24+August+2008&rft.degree=S1&rft.inst=Universitas+Pendidikan+Indonesia