Erna Erawati, - (2007) PENGARUH PELAKSANAAN KEGIATAN PERSONAL SELLING TERHADAP RESPON MODEL ATOA (ATTENTION, INTEREST, DESIRE, ACTION) CALON NASABAHINVESTASI FOREIGN EXCHANGE DIPT. MILLENNIUM PENATA FUTURES CABANG BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.