eprintid: 69056
rev_number: 17
eprint_status: archive
userid: 185711
dir: disk0/00/06/90/56
datestamp: 2021-10-25 07:08:45
lastmod: 2021-10-25 07:08:45
status_changed: 2021-10-25 07:08:45
type: thesis
metadata_visibility: show
creators_name: Durrotul Hikmah, -
creators_id: Durrotulhikmah@upi.edu
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Agus Sudono, -
contributors_name: Dias Pratami Putri, -
contributors_id: Sudono@upi.edu
contributors_id: diaspratami@upi.edu
title: PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS PELANGGAN DI MASALALU CAFE DUREN SAWIT
ispublished: pub
subjects: HD28
subjects: L1
divisions: MIK
full_text_status: restricted
keywords: marketing mix and customer loyalty
abstract: Abstrak
Bauran pemasaran adalah faktor yang mempengaruhi loyalitas konsumen.
Penelitian ini bertujuan untuk mengetahui variabel bauran pemasaran terhadap produk, harga, tempat, promosi, orang, proses dan bentuk fisik yang mempunyai hubungan keterkaitan terhadap loyalitas pelanggan di Masalalu café Duren Sawit. Metode ini menggunakan metode kuantitatif analisis deskriptif dan verifikatif dengan populasinya adalah pengunjung Masalalu café Duren Sawit. Bauran pemasaran di Masalalu café Duren Sawit mempunyai 7 aspek yang harus diperhatikan karena mempengaruhi loyalitas pelanggan agar terus mempercayai Masalalu café.
Kata kunci : bauran pemasaran dan loyalitas pelanggan

Abstrac
Marketing mix is a factor that affects consumer loyalty. This study aims to determine the marketing mix variables on product, price, place, promotion, people, process and physical form that have a relationship with customer loyalty at Masalalu cafe Duren Sawit. This method uses descriptive quantitative analysis and verification methods with the population being visitors to the Masalalu Duren Sawit cafe. The marketing mix in the past of the Duren Sawit café has 7 aspects that must be considered because it affects customer loyalty so that they continue to trust Masalalu café.
Keywords: marketing mix and customer loyalty
date: 2021-08-27
date_type: published
institution: Universitas Pendidikan Indonesia
department: KODEPRODIB5451#Manajemen Industri Katering
thesis_type: other
thesis_name: other
official_url: http://repository.upi.edu
related_url_url: http://perpustakaan.upi.edu
related_url_type: org
citation:   Durrotul Hikmah, -  (2021) PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS PELANGGAN DI MASALALU CAFE DUREN SAWIT.  S1 thesis, Universitas Pendidikan Indonesia.   
document_url: http://repository.upi.edu/69056/1/S_MIK_1705427_Title.pdf
document_url: http://repository.upi.edu/69056/2/S_MIK_1705427_Chapter1.pdf
document_url: http://repository.upi.edu/69056/3/S_MIK_1705427_Chapter2.pdf
document_url: http://repository.upi.edu/69056/4/S_MIK_1705427_Chapter3.pdf
document_url: http://repository.upi.edu/69056/5/S_MIK_1705427_Chapter4.pdf
document_url: http://repository.upi.edu/69056/6/S_MIK_1705427_Chapter5.pdf
document_url: http://repository.upi.edu/69056/7/S_MIK_1705427_Appendix.pdf