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primary topic: http://repository.upi.edu/id/eprint/4540

http://repository.upi.edu/id/eprint/4540
type: Thesis
type: Article
title: PENGARUHPRICE ADJUSTMENT STRATEGIES TERHADAP KEPUTUSAN MENGGUNAKAN MEETING PACKAGE THE JAYAKARTA BANDUNG BOUTIQUE SUITE HOTEL AND SPA : Survei Terhadap Tamu Bisnis yang Menggunakan Meeting Package Fullboard di The Jayakarta Bandung Boutique Suite Hotel and Spa
abstract: Peningkatan dalam sektor kepariwisataan, tidak terlepas dari kinerja bisnis dan industri pariwisata diantaranya meliputi bidang usaha akomodasi, penyedia makanan dan minuman, penerbangan, dan bidang usaha terkait lainnya. Perhotelan merupakan suatu industri yang paling erat hubungannya dengan bidang pariwisata. Perkembangan industri perhotelan yang pesat ini mengakibatkan timbulnya persaingan yang ketat dalam menarik tamu untuk menginap maupun memanfaatkan fasilitas yang tersedia di hotel. Bandung sebagai ibukota provinsi Jawa Barat merupakan salah satu tujuan wisata yang paling diminati oleh para wisatawan. Bandung memiliki banyak hotel yang terdiri dari kategori hotel bintang melati hingga hotel bintang lima. Namun banyaknya hotel yang berdiri di Bandung membuat persaingan antar bisnis hotel semakin ketat. Kunci sukses dalam pengelolaan hotel tidak hanya dari segi pelayanan namun dari harga juga menjadi daya tarik tersendiri. The Jayakarta Bandung Boutique Suite Hotel and Spa selalu memberikan variasi melalui pendekatan harga, Price Adjustment Strategies merupakan strategi yang berfokus pada perspektif pelanggan yang menetapkan harga konsisten dengan persepsi pelanggan terhadap nilai tersebut guna mempengaruhi keputusan penggunaan Meeting Package. Objek yang diteliti dalam penelitian ini adalah tanggapan tamu bisnis mengenai Price Adjustment Strategies yang ditawarkan oleh The Jayakarta Bandung Boutique Suite Hotel and Spa, dan gambaran tingkat keputusan menggunakan Meeting PackageThe Jayakarta Bandung Boutique Suite Hotel and Spa, serta pengaruh Price Adjustment Strategies Terhadap keputusan menggunakan Meeting Package di The Jayakarta Bandung Boutique Suite Hotel and Spa. Metode yang digunakan dalam penelitian ini adalah deskriptif dan verifikatif, populasi dalam penelitian ini adalah tamu bisnis yang menggunakan Meeting Package. Sampel dalam penelitian ini sebanyak 72 tamu bisnis yang terdiri dari Corporate dan Government dengan menggunakan teknik sampel Jenuh.…
date: 2013-12-24
status: published
creator: David Oliver Pintu Batu
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
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subject: Program Studi Kepariwisataan

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Universitas Pendidikan Indonesia
type: Organization

Perpustakaan UPI, Universitas Pendidikan Indonesia
type: Organization

David Oliver Pintu Batu
type: Person
given name: David Oliver Pintu
family name: Batu

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Program Studi Kepariwisataan
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