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primary topic: PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP DI HOTEL BEST WESTERN SENYAN : Survei Terhadap Tamu yang Melakukan Reservasi Online di Hotel Best Western Senayan

PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP DI HOTEL BEST WESTERN SENYAN : Survei Terhadap Tamu yang Melakukan Reservasi Online di Hotel Best Western Senayan
type: Thesis
type: Article
abstract: Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh electronic word of mouth terhadap keputusan menginap. Variabel independen yang digunakan yaitu electronic word of mouth yang terdiri dari empat dimensi yaitu E-WOM quality, E-WOM quantity, source credibility. dan prior knowledge. variabel dependen yaitu keputusan menginap. Jenis penelitian menggunakan deskriptif dan verifikatif. Metode yang digunakan adalah survei dengan teknik non-probability sampling, sampel sebanyak 110 responden tamu individu yang menginap di Hotel Best Western Senayan. Teknik analisis data dan uji hipotesis yang digunakan adalah regresi berganda. Hasil menunjukan electronic word of mouth di Hotel Best Western Senayan pada dimensi E-WOM quality mendapatkan penilaian tertinggi, dimensi dengan penilaian terendah adalah Prior Knowledge. Kemudian tanggapan mengenai keputusan menginap di Hotel Best Western Senayan berada pada kategori tinggi, dimensi dealer choice mendapatkan penilaian tertinggi dan dimensi purchase amount mendapatkan penilaian terendah. Hasil penelitian menunjukkan adanya pengaruh antara electronic word of mouth terhadap keputusan menginap. Kata Kunci : Electronic Word of Mouth, Keputusan Menginap, Hotel Best Western Senayan ABSTRACT Dewi Rahmawati 1507154, "The Influence of Electronic Word of Mouth on the Decision to Stay at Best Western Senayan Hotel (Survey of Indivdu Guests making Online Reservations at Best Western Senayan Hotel)” under the guidance of Bagja Waluya, S.Pd., M.Pd and Gitasiswhara, SE.Par. , MM. This study aims to determine how the influence of electronic word of mouth on the decision to stay overnight. The independent variable used is electronic word of mouth which consists of four dimensions, namely E-WOM quality, E-WOM quantity, source credibility. and prior knowledge. The dependent variable is the decision to stay overnight. The type of research used is descriptive and verification. The method used is a survey with a non-probability sampling techniqu…
date: 2019-10-16
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP DI HOTEL BEST WESTERN SENYAN : Survei Terhadap Tamu yang Melakukan Reservasi Online di Hotel Best Western Senayan (Text)
subject: GV Recreation Leisure
subject: L Education (General)

PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP DI HOTEL BEST WESTERN SENYAN : Survei Terhadap Tamu yang Melakukan Reservasi Online di Hotel Best Western Senayan (Text)
type: Document
has file: 1.S_MPP_1507154_Title.pdf
has part: 1.S_MPP_1507154_Title.pdf

PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP DI HOTEL BEST WESTERN SENYAN : Survei Terhadap Tamu yang Melakukan Reservasi Online di Hotel Best Western Senayan (Text)
type: Document
has file: 2.S_MPP_1507154_Chapter1.pdf
has part: 2.S_MPP_1507154_Chapter1.pdf

PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP DI HOTEL BEST WESTERN SENYAN : Survei Terhadap Tamu yang Melakukan Reservasi Online di Hotel Best Western Senayan (Text)
type: Document

PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP DI HOTEL BEST WESTERN SENYAN : Survei Terhadap Tamu yang Melakukan Reservasi Online di Hotel Best Western Senayan (Text)
type: Document
has file: 4.S_MPP_1507154_Chapter3.pdf
has part: 4.S_MPP_1507154_Chapter3.pdf

PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP DI HOTEL BEST WESTERN SENYAN : Survei Terhadap Tamu yang Melakukan Reservasi Online di Hotel Best Western Senayan (Text)
type: Document

PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP DI HOTEL BEST WESTERN SENYAN : Survei Terhadap Tamu yang Melakukan Reservasi Online di Hotel Best Western Senayan (Text)
type: Document
has file: 6.S_MPP_1507154_Chapter5.docx.pdf
has part: 6.S_MPP_1507154_Chapter5.docx.pdf

PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP DI HOTEL BEST WESTERN SENYAN : Survei Terhadap Tamu yang Melakukan Reservasi Online di Hotel Best Western Senayan (Text)
type: Document

Universitas Pendidikan Indonesia
type: Organization

Perpustakaan UPI, Universitas Pendidikan Indonesia
type: Organization

- Gitasiswhara
type: Person
given name: -
family name: Gitasiswhara

- Bagja Waluya
type: Person
given name: -
family name: Bagja Waluya

- Dewi Rahmawati
type: Person
given name: -
family name: Dewi Rahmawati

HTML Summary of #44674 PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP DI HOTEL BEST WESTERN SENYAN : Survei Terhadap Tamu yang Melakukan Reservasi Online di Hotel Best Western Senayan
format: text/html
primary topic: PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP DI HOTEL BEST WESTERN SENYAN : Survei Terhadap Tamu yang Melakukan Reservasi Online di Hotel Best Western Senayan

GV Recreation Leisure
type: Concept

L Education (General)
type: Concept