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primary topic: PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE

PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE
type: Thesis
type: Article
abstract: Rendahnya minat menggunakan aplikasi mobile commerce menjadi masalah di industri e-commerce Indonesia. Pengguna smartphone yang semakin berkembang dalam melakukan transaksi jual-beli secara online tidak sebanding dengan jumlah pengguna aplikasi mobile commerce karena sebagian besar pengguna masih menggunakan website e-commerce dalam melakukan transaksi jual-beli online. Solusi yang dapat dilakukan oleh perusahaan e-commerce di Indonesia agar dapat meningkatkan minat menggunakan aplikasi mobile commerce pada konsumen dengan meningkatkan perceived ease of use dan perceived usefulness yang dirasakan oleh konsumen. Penelitian ini bertujuan untuk memperoleh (1) gambaran perceived ease of use, (2) gambaran perceived usefulness, (3) gambaran minat menggunakan, (4) pengaruh perceived ease of use terhadap minat menggunakan, dan (5) pengaruh perceived usefulness terhadap minat menggunakan. Jenis penelitian yang digunakan adalah deskriptif dan verifikatif. Metode yang digunakan adalah explanatory survey dengan teknik Simple Random Sampling (SRS) atau sampel acak sederhana dan jumlah sampel sebanyak 400 responden. Teknik analisis data yang digunakan adalah regresi linear berganda dengan alat bantu program SPSS 22.0 for Windows. Hasil temuan dalam penelitian ini menunjukkan bahwa gambaran perceived ease of use dalam kategori cukup baik, gambaran perceived usefulness dalam kategori baik, gambaran minat menggunakan dalam kategori cukup baik, dan minat menggunakan dipengaruhi oleh perceived ease of use dan perceived usefulness. Berdasarkan hasil penelitian ini, disarankan dalam segi perceived ease of use perusahaan dapat meningkatkan persepsi bahwa dengan menggunakan aplikasi mobile commerce tidak membutuhkan banyak upaya. Dalam segi perceived usefulness disarankan agar perusahaan dapat meningkatkan produktivitas guna meningkatkan minat menggunakan aplikasi mobile commerce. Sehingga diharapkan perceived ease of use dan perceived usefulness perlu diperhatikan lebih lanjut oleh perus…
date: 2017-02-28
status: published
creator: Dienur Muhammad Rahadian Fachrulamry
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
has document: PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
subject: HA Statistics
subject: HC Economic History and Conditions
subject: HF Commerce

PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
type: Document
has file: S_MBS_1204310_Title.pdf
has part: S_MBS_1204310_Title.pdf

PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
type: Document
has file: S_MBS_1204310_Abstract.pdf
has part: S_MBS_1204310_Abstract.pdf

PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
type: Document
has file: S_MBS_1204310_Table_of_content.pdf
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
type: Document
has file: S_MBS_1204310_Chapter1.pdf
has part: S_MBS_1204310_Chapter1.pdf

PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
type: Document

PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
type: Document
has file: S_MBS_1204310_Chapter3.pdf
has part: S_MBS_1204310_Chapter3.pdf

PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
type: Document

PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
type: Document
has file: S_MBS_1204310_Chapter5.pdf
has part: S_MBS_1204310_Chapter5.pdf

PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
type: Document
has file: S_MBS_1204310_Bibliography.pdf
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
type: Document

Universitas Pendidikan Indonesia
type: Organization

Perpustakaan UPI, Universitas Pendidikan Indonesia
type: Organization

Dienur Muhammad Rahadian Fachrulamry
type: Person
given name: Dienur Muhammad Rahadian
family name: Fachrulamry

PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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is volatile version of: PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
ispreview thumbnail version of: PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)

PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
type: Document
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is volatile version of: PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
type: Document
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
type: Document
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
type: Document
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
type: Document
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
type: Document
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
type: Document
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islightbox thumbnail version of: PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)

PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
type: Document
is version of: PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
is volatile version of: PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
ispreview thumbnail version of: PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)

PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
type: Document
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
type: Document
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
type: Document
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
type: Document
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
type: Document
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ispreview thumbnail version of: PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
type: Document
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is volatile version of: PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
ismedium thumbnail version of: PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
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PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Other)
type: Document
is version of: PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
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issmall thumbnail version of: PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP MINAT MENGGUNAKAN APLIKASI MOBILE COMMERCE (Text)
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HC Economic History and Conditions
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HF Commerce
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