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PengaruhKualitasProdukdanLifestyleterhadapRepurchase Intention SJCAM :Survey terhadap Anggota Komunitas SJCAM Kaskus
Teknologi yang saat ini sedang popular yaitu adanya kamera aksi atau action camera. Kamera aksi juga biasa disebut point-of-view (POV) camera. Sebab, berbeda dengan kamera konvensional yang dioperasikan menggunakan tangan, sebagian besar action camera dikenakan di tubuh atau perangkat tertentu. Salah satu merek action camera adalah SJCAM. Action Camera SJCAM yang terkenal yaitu SJ4000. SJCAM bisa dibilang adalah pelopor kamera jenis action camera dengankualitas yang bagusnamunharganyamasihterjangkau. Perusahaan produsen SJCAMadalahHongfeng Century yang mulaiberoperasipadatahun 2007. Meskipunterbilangsebagaiperusahaanbarudalamindutri action camera namundengansemakinpopulernyaaction cameramaka SJCAM pun mulaibanyakdiminati. Penelitian ini bertujuan untuk mengetahui gambarankualitasproduk, lifestyledan repurchase intention. Dan untuk mengetahui seberapa besar pengaruh kualitasprodukdanlifestyleterhadaprepurchase intentionanggotakomunitas SJCAM kaskus. Penelitian ini meliputi tiga variabel yaitu kualitasproduk, lifestyledanrepurchase intention. Metode yang digunakan dalam penelitian ini adalah deskriptif dan verifikatif, dengan jumlah populasi 200 orang dan sampel berjumlah 70 responden. Teknik analisis yang digunakan adalah analisis regresi linier berganda. Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Hasil penelitian menunjukan bahwa kualitasproduk, lifestyledanrepurchase intentionpadaaction camera SJCAM beradapadakategoritinggi. Hasil perhitungan korelasi, variabel kualitasprodukdanlifestyle sama-sama memiliki hubungan yang positif dengan klasifikasi tinggi dengan repurchase intention. Hasil yang diperoleh dalam penelitian menyatakan bahwa kinerja kualitasprodukdanlifestylemempengaruhi repurchase intention sebesar57,1%. Dari hasil terhadap pengujian hipotesis dapat diketahui bahwa kualitasprodukdanlifestylememiliki pengaruh yang positifterhadaprepurchase intention.Penulismerekomendasikan agar perusahaanaction camera SJCAM meningkatkantingkatkualitasproduknyadanmembuatproduknyasesuaidenganlifestyle para penggunanyagunameningkatkanrepurchase intention. ;--- Currently, the popular technology is action camera. Therefore, in contrast to conventional cameras operated by hand, most of the action camera worn on the body or a specific device. SJCAM is one of the various brand in action camera industry. SJCAM famous action camera namely SJ4000. SJCAM can be name as the pioneer of action camera with good quality but the price is still affordable. The Company is a manufacturer by SJCAM Hongfeng Century since 2007. Although relatively new companies in industries as action camera but with the growing popularity of camera action then SJCAM began much in demand. This study aims to determine product quality, lifestyle and repurchase intention. And to determine how much influence of product quality and lifestyle towards repurchase intention with repondent which is members of SJCAM Kaskus community. This study includes three variables: product quality, lifestyle and repurchase intention. The method used in this research is descriptive and verification, with a population of 200 people and a sample of 70 respondents. The analysis technique used is multiple linear regression analysis. The sampling technique in this research is purposive sampling. The results showed that product quality, lifestyle and repurchase intention of action camera SJCAM is at the high category. The results of the correlation calculations, variable quality and lifestyle products have the same positive relationship with high classification with repurchase intention. Results obtained in the study stated that the performance quality of the product and lifestyle affect repurchase intention of 57.1%. From the results of the test of the hypothesis can be seen that product quality and lifestyle has a positive effect on repurchase intention.The author recommends that company that produce action camera SJCAM increase the level of product quality and make the product in accordance with the lifestyle of its users in order to increase the repurchase intention.
Perpustakaan UPI, Universitas Pendidikan Indonesia
PengaruhKualitasProdukdanLifestyleterhadapRepurchase Intention SJCAM :Survey terhadap Anggota Komunitas SJCAM Kaskus (Text)
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B Philosophy (General)
HD28 Management. Industrial Management
HM Sociology