?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Nursilah%2C+Dede&rft.aufirst=Dede&rft.aulast=Nursilah&rft.title=PENGARUH+BRAND+POSITIONING+%E2%80%9CEVERYDAY+IS+HOLIDAY%E2%80%9D+TERHADAP+KEPUTUSAN+PEMBELIAN+PAKET+WISATA+DI+MARGA+TOUR+BANDUNG&rft.date=31+October+2014&rft.degree=S1&rft.inst=Universitas+Pendidikan+Indonesia