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PENGARUH VIRTUAL REALITY QUALITY MELALUI IMMERSION TERHADAP INTENTION TO BUY PROPERTY (Survei pada Pengguna Virtual Reality Property di Website Perusahaan Properti Indonesia)
Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh virtual reality quality melalui immersion terhadap intention to buy property survei pada pengguna virtual reality di website perusahaan properti Indonesia. Jenis penelitian yang digunakan adalah deskriptif dan verfikatif. Dengan pendekatan kuantitatif populasi dalam penelitian ini berjumlah 59.500 dengan sampel berjumlah 348 responden yang merupakan pengguna virtual reality di website perusahaan properti Indonesia dengan menggunakan teknik simple random sampling. Data diolah secara statistic dengan metode Structural Equation Modeling (SEM). Hasil temuan pada penelitian ini menemukan bahwa virtual reality quality memiliki pengaruh signifikan terhadap intention to buy property melalui immersion. Temuan ini menunjukkan bahwa pengaruh tidak langsung virtual reality quality terhadap immersion, hal tersebut ditunjukkan dengan besaran nilai critical ratio yang lebih besar dari nilai minimal artinya terdapat pengaruh positif dan signifikan antara variabel virtual reality quality terhadap intention to buy property melalui immersion. Pernyataan tersebut dapat diasumsikan semakin baik perusahaan memperhatikan virtual reality quality mealui immersion akan semakin baik juga intention to buy property yang muncul pada pelanggan untuk perusahaan tersebut. Hasil kontribusi yang diberikan variabel virtual reality quality paling tinggi dalam membentuk intention to buy property adalah system performance dan dimensi virtual reality quality yang paling rendah dalam membentuk intention to buy property adalah realism. Dimensi immersion yang memiliki kontribusi paling tinggi dalam membentuk intention to buy property adalah interactivity serta yang paling rendah membetuk intention to buy property adalah persence This study aims to obtain an overview and influence of virtual reality quality through immersion on intention to buy property survey on virtual reality users on the website of Indonesian property companies. The type of research used is descriptive and verificative. With a quantitative approach, the population in this study amounted to 59.500 with a sample of 348 respondents who are virtual reality users on the website of Indonesian property companies using simple random sampling techniques. Data is processed statistically with the Structural Equation Modeling (SEM) method. The findings of this study found that virtual reality quality has a significant effect on intention to buy property through immersion. This finding shows that the indirect effect of virtual reality quality on immersion, this is indicated by the magnitude of the critical ratio value which is greater than the minimum value, meaning that there is a positive and significant influence between virtual reality quality variables on intention to buy property through immersion. This statement can be assumed that the better the company pays attention to virtual reality quality and immersion, the better the intention to buy property that arises in customers for that company. The results of the contribution given by the highest virtual reality quality variable in shaping intention to buy property is system performance and the lowest virtual reality quality dimension in shaping intention to buy property is realism. The immersion dimension that has the highest contribution in shaping intention to buy property is interactivity and the lowest contribution in shaping intention to buy property is persence.
KODEPRODI87210#Pendidikan Bisnis, Universitas Pendidikan Indonesia
PENGARUH VIRTUAL REALITY QUALITY MELALUI IMMERSION TERHADAP INTENTION TO BUY PROPERTY (Survei pada Pengguna Virtual Reality Property di Website Perusahaan Properti Indonesia) (Text)
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HF Commerce
L Education (General)