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PENERAPAN COMMUNITY-BASED TOURISM (CBT) DALAM PENGEMBANGAN AGROWISATA
Konsep Community-Based Tourism (CBT) merupakan sebuah konsep yang di dalamnya mencakup keterlibatan komunitas lokal dalam pengembangan pariwisata daerahnya. Penelitian ini menganalisis bagaimana jika konsep CBT diterapkan pada agrowisata di Desa Wisata Kampung Sapi Perah Cibugary, Jakarta Timur. Fokus utama penelitian adalah: (1) mengkaji sejauh mana penerapan CBT mendukung pengembangan potensi agrowisata, (2) mengidentifikasi tantangan yang dihadapi serta merumuskan alternatif solusi, dan (3) menyusun model strategi yang tepat dalam mendukung pengelolaan agrowisata berbasis masyarakat. Metode penelitian yang digunakan adalah pendekatan kualitatif melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa penerapan CBT di Desa Wisata Kampung Sapi Perah Cibugary telah berjalan dengan melibatkan masyarakat lokal sebagai pengelola utama peternakan, atraksi wisata, dan produk olahan susu. Tantangan utama yang dihadapi meliputi keterbatasan lahan, keterbatasan partisipasi masyarakat, dan kurangnya infrastruktur pendukung. Alternatif solusi yang ditemukan adalah penguatan kapasitas masyarakat melalui bimbingan teknis, diversifikasi produk, promosi digital, serta kolaborasi antara komunitas, pemerintah, dan swasta. Temuan penting penelitian ini yaitu menemukan hubungan sinergis antara potensi agrowisata dengan konsep CBT yang melahirkan Agrowisata Berbasis Masyarakat, yang menekankan sinergi antara pemberdayaan komunitas, pengelolaan agribisnis lokal, dan strategi destinasi berbasis prinsip 6A. Temuan ini memperluas konsep CBT tradisional dengan menambahkan dimensi integrasi agribisnis dan digitalisasi sebagai strategi keberlanjutan destinasi wisata di wilayah urban. Kata Kunci: Community-Based Tourism, Agrowisata, Desa Wisata, Pemberdayaan Masyarakat, Prinsip 6A. The concept of Community-Based Tourism (CBT) involves the participation of local communities in the development of regional tourism. This study examines the application of the CBT concept to agrotourism in the Cibubur Dairy Village Tourism Village, East Jakarta. The main focus of the study is: (1) examining the extent to which the implementation of CBT supports the development of agrotourism potential, (2) identifying challenges faced and formulating alternative solutions, and (3) developing an appropriate strategy model to support community-based agrotourism management. The research method used is a qualitative approach through in-depth interviews, observation, and documentation. The results of the study indicate that the implementation of CBT in the Cibugary Dairy Village Tourism Village has been running by involving local communities as the main managers of livestock, tourist attractions, and dairy products. The main challenges faced include limited land availability, low community participation, and a lack of supporting infrastructure. Alternative solutions found are strengthening community capacity through technical guidance, product diversification, digital promotion, and collaboration between the community, government, and the private sector. A key finding of this research is the synergistic relationship between agrotourism potential and the CBT concept, which gave birth to Community-Based Agrotourism, which emphasizes the synergy between community empowerment, local agribusiness management, and destination strategies based on the 6A principles. This finding expands the traditional CBT concept by adding the dimension of integrating agribusiness and digitalization as a strategy for sustainable tourism destinations in urban areas. Keywords: Community-Based Tourism, Agrotourism, Tourism Villages, Community Empowerment, Principle 6A.
KODEPRODI93201#Manajemen_Pemasaran_Pariwisata_S1, Universitas Pendidikan Indonesia
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