eprintid: 145184
rev_number: 23
eprint_status: archive
userid: 221261
dir: disk0/00/14/51/84
datestamp: 2025-11-11 06:55:42
lastmod: 2025-11-11 06:55:42
status_changed: 2025-11-11 06:55:42
type: thesis
metadata_visibility: show
creators_name: Zacky Hawin Ramadhan, -
creators_name: RD DIAN HERDIANA UTAMA, -
creators_name: Puspo Dewi Dirgantari, -
creators_nim: NIM1800096
creators_nim: NIDN0023086403
creators_nim: NIDN0030088204
creators_id: zackyhr123@upi.edu
creators_id: dian.herdiana@upi.edu
creators_id: puspodewi@upi.edu
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: RD DIAN HERDIANA UTAMA, -
contributors_name: Puspo Dewi Dirgantari, -
contributors_nidn: NIDN0023086403
contributors_nidn: NIDN00300882
contributors_id: dian.herdiana@upi.edu
contributors_id: puspodewi@upi.edu
title: PENGARUH BRAND EXPERIENCE TERHADAP 
BRAND LOYALTY: Survei pada Member Xiaomi Fans Club Indonesia
ispublished: pub
subjects: HD
subjects: HF
subjects: L1
divisions: PEBIS
full_text_status: restricted
keywords: Brand experience, Brand loyalty, Xiaomi
note: https://scholar.google.com/citations?view_op=list_works&hl=id&user=gu63jUcAAAAJ 
ID SINTA Dosen Pembimbing : 
RD Dian Herdiana Utama : 5993184 
Puspo Dewi Dirgantari : 5980376
abstract: Penelitian ini bertujuan untuk mengetahui gambaran dan pengaruh brand experience terhadap brand loyalty. Jenis penelitian yang digunakan yaitu deskriptif dan verifikatif. Variabel bebas dalam penelitian ini yaitu brand experience (X), sedangkan variabel terikat yaitu brand loyalty (Y). Pengambilan sampel pada penelitian ini menggunakan teknik simple random sampling terhadap 190 anggota Xiaomi Fans Club Indonesia (XFC). Teknik Analisis yang digunakan yaitu analisis regresi sederhana. Hasil temuan pada penelitian ini menemukan gambaran brand experience dan brand loyalty berada pada kategori cukup tinggi. Brand experience memiliki pengaruh yang positif dan signifikan terhadap brand loyalty. Temuan ini menunjukan bahwa penerapan brand experience yang dilakukan Xiaomi akan mendorong loyalitas terhadap produk smartphone Xiaomi di Indonesia.

This study aims to determine the overview and influence of brand experience on brand loyalty. The type of research used is descriptive and verification. The independent variable in this study is the brand experience (X), and the dependent variable is the brand loyalty (Y). The sample was selected using simple random sampling from 190 followers of Indonesian Xiaomi Fans Club. The data analysis technique employed is simple linear regression analysis. The findings of this study indicate that both the perception of the brand experience and the brand loyalty fall into the fairly high category. The brand experience has a positive and significant influence on brand loyalty. This suggests that the use of a brand experience encourages brand loyalty among Xiaomi Fans Club (XFC) platform.
date: 2025-08-26
date_type: published
pages: 190
institution: Universitas Pendidikan Indonesia
department: KODEPRODI87210#Pendidikan Bisnis_S1
thesis_type: other
thesis_name: other
official_url: https://repository.upi.edu/
related_url_url: https://perpustakaan.upi.edu/
related_url_type: org
citation:   Zacky Hawin Ramadhan, - and RD DIAN HERDIANA UTAMA, - and Puspo Dewi Dirgantari, -  (2025) PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY: Survei pada Member Xiaomi Fans Club Indonesia.  S1 thesis, Universitas Pendidikan Indonesia.   
document_url: http://repository.upi.edu/145184/1/S_MBS_1800096_Title.pdf
document_url: http://repository.upi.edu/145184/2/S_MBS_1800096_Chapter1.pdf
document_url: http://repository.upi.edu/145184/3/S_MBS_1800096_Chapter2.pdf
document_url: http://repository.upi.edu/145184/4/S_MBS_1800096_Chapter3.pdf
document_url: http://repository.upi.edu/145184/5/S_MBS_1800096_Chapter4.pdf
document_url: http://repository.upi.edu/145184/6/S_MBS_1800096_Chapter5.pdf
document_url: http://repository.upi.edu/145184/7/S_MBS_1800096_Appendix.pdf