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primary topic: PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY: Survei pada Member Xiaomi Fans Club Indonesia

PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY: Survei pada Member Xiaomi Fans Club Indonesia
type: Thesis
type: Article
abstract: Penelitian ini bertujuan untuk mengetahui gambaran dan pengaruh brand experience terhadap brand loyalty. Jenis penelitian yang digunakan yaitu deskriptif dan verifikatif. Variabel bebas dalam penelitian ini yaitu brand experience (X), sedangkan variabel terikat yaitu brand loyalty (Y). Pengambilan sampel pada penelitian ini menggunakan teknik simple random sampling terhadap 190 anggota Xiaomi Fans Club Indonesia (XFC). Teknik Analisis yang digunakan yaitu analisis regresi sederhana. Hasil temuan pada penelitian ini menemukan gambaran brand experience dan brand loyalty berada pada kategori cukup tinggi. Brand experience memiliki pengaruh yang positif dan signifikan terhadap brand loyalty. Temuan ini menunjukan bahwa penerapan brand experience yang dilakukan Xiaomi akan mendorong loyalitas terhadap produk smartphone Xiaomi di Indonesia. This study aims to determine the overview and influence of brand experience on brand loyalty. The type of research used is descriptive and verification. The independent variable in this study is the brand experience (X), and the dependent variable is the brand loyalty (Y). The sample was selected using simple random sampling from 190 followers of Indonesian Xiaomi Fans Club. The data analysis technique employed is simple linear regression analysis. The findings of this study indicate that both the perception of the brand experience and the brand loyalty fall into the fairly high category. The brand experience has a positive and significant influence on brand loyalty. This suggests that the use of a brand experience encourages brand loyalty among Xiaomi Fans Club (XFC) platform.
date: 2025-08-26
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY: Survei pada Member Xiaomi Fans Club Indonesia (Text)
subject: HD Industries. Land use. Labor
subject: HF Commerce
subject: L Education (General)

PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY: Survei pada Member Xiaomi Fans Club Indonesia (Text)
type: Document
has file: S_MBS_1800096_Title.pdf
has part: S_MBS_1800096_Title.pdf

PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY: Survei pada Member Xiaomi Fans Club Indonesia (Text)
type: Document
has file: S_MBS_1800096_Chapter1.pdf
has part: S_MBS_1800096_Chapter1.pdf

PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY: Survei pada Member Xiaomi Fans Club Indonesia (Text)
type: Document

PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY: Survei pada Member Xiaomi Fans Club Indonesia (Text)
type: Document
has file: S_MBS_1800096_Chapter3.pdf
has part: S_MBS_1800096_Chapter3.pdf

PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY: Survei pada Member Xiaomi Fans Club Indonesia (Text)
type: Document

PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY: Survei pada Member Xiaomi Fans Club Indonesia (Text)
type: Document
has file: S_MBS_1800096_Chapter5.pdf
has part: S_MBS_1800096_Chapter5.pdf

PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY: Survei pada Member Xiaomi Fans Club Indonesia (Text)
type: Document

Universitas Pendidikan Indonesia
type: Organization

KODEPRODI87210#Pendidikan Bisnis_S1, Universitas Pendidikan Indonesia
type: Organization

- RD DIAN HERDIANA UTAMA
type: Person
given name: -
family name: RD DIAN HERDIANA UTAMA

- Puspo Dewi Dirgantari
type: Person
given name: -
family name: Puspo Dewi Dirgantari

- Zacky Hawin Ramadhan
type: Person
given name: -
family name: Zacky Hawin Ramadhan

HTML Summary of #145184 PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY: Survei pada Member Xiaomi Fans Club Indonesia
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primary topic: PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY: Survei pada Member Xiaomi Fans Club Indonesia

HD Industries. Land use. Labor
type: Concept

HF Commerce
type: Concept

L Education (General)
type: Concept