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primary topic: PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY MELALUI BRAND CREDIBILITY: Survei pada Anggota Komunitas Smartphone Xiaomi di Facebook

PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY MELALUI BRAND CREDIBILITY: Survei pada Anggota Komunitas Smartphone Xiaomi di Facebook
type: Thesis
type: Article
abstract: Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh dari Brand Image terhadap Brand Loyalty melalui Brand Credibility (Survei pada Anggota Komunitas Xiaomi Indonesia). Jenis penelitian ini menggunakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini berjumlah 4.900 orang dengan sampel berjumlah 336 yang merupakan anggota grup komunitas Xiaomi di facebook dengan menggunakan teknik simple random sampling. Data diolah secara statistik dengan menggunakan Structural Equation Modelling (SEM). Hasil temuan pada penelitian ini yaitu gambaran brand image, brand credibility dan brand loyalty responden berada pada kategori brand image memiliki pengaruh positif dan signifikan terhadap brand loyalty. Brand image juga memberikan pengaruh positif dan signifikan terhadap brand credibility. Brand credibility memiliki pengaruh positif dan signifikan terhadap brand loyalty. This study aims to obtain an overview and influence of Brand Image on Brand Loyalty through Brand Credibility (Survey of Xiaomi Indonesia Community Members). This type of research uses descriptive and verification methods with a quantitative approach. The population in this study amounted to 4.900 people with a sample of 336 who are members of the Xiaomi community group on Facebook using a simple random sampling technique. The data were processed statistically using Structural Equation Modeling (SEM). The findings of this study are that the description of brand image, brand credibility and brand loyalty of respondents are in the category brand image has a positive and significant influence on brand loyalty. Brand image also has a positive and significant influence on brand credibility. Brand credibility has a positive and significant influence on brand loyalty.
date: 2025-11-07
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY MELALUI BRAND CREDIBILITY: Survei pada Anggota Komunitas Smartphone Xiaomi di Facebook (Text)
subject: HD Industries. Land use. Labor
subject: HD28 Management. Industrial Management
subject: L Education (General)

PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY MELALUI BRAND CREDIBILITY: Survei pada Anggota Komunitas Smartphone Xiaomi di Facebook (Text)
type: Document
has file: S_MBS_1907803_Title.pdf
has part: S_MBS_1907803_Title.pdf

PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY MELALUI BRAND CREDIBILITY: Survei pada Anggota Komunitas Smartphone Xiaomi di Facebook (Text)
type: Document
has file: S_MBS_1907803_Chapter 1.pdf
has part: S_MBS_1907803_Chapter 1.pdf

PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY MELALUI BRAND CREDIBILITY: Survei pada Anggota Komunitas Smartphone Xiaomi di Facebook (Text)
type: Document

PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY MELALUI BRAND CREDIBILITY: Survei pada Anggota Komunitas Smartphone Xiaomi di Facebook (Text)
type: Document
has file: S_MBS_1907803_Chapter 3.pdf
has part: S_MBS_1907803_Chapter 3.pdf

PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY MELALUI BRAND CREDIBILITY: Survei pada Anggota Komunitas Smartphone Xiaomi di Facebook (Text)
type: Document

PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY MELALUI BRAND CREDIBILITY: Survei pada Anggota Komunitas Smartphone Xiaomi di Facebook (Text)
type: Document
has file: S_MBS_1907803_Chapter 5.pdf
has part: S_MBS_1907803_Chapter 5.pdf

PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY MELALUI BRAND CREDIBILITY: Survei pada Anggota Komunitas Smartphone Xiaomi di Facebook (Text)
type: Document

Universitas Pendidikan Indonesia
type: Organization

KODEPRODI87210#Pendidikan Bisnis_S1, Universitas Pendidikan Indonesia
type: Organization

- Bambang Widjajanta
type: Person
given name: -
family name: Bambang Widjajanta

- Yasmin Naila
type: Person
given name: -
family name: Yasmin Naila

- Puspo Dewi Dirgantari
type: Person
given name: -
family name: Puspo Dewi Dirgantari

HTML Summary of #145111 PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY MELALUI BRAND CREDIBILITY: Survei pada Anggota Komunitas Smartphone Xiaomi di Facebook
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primary topic: PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY MELALUI BRAND CREDIBILITY: Survei pada Anggota Komunitas Smartphone Xiaomi di Facebook

HD Industries. Land use. Labor
type: Concept

HD28 Management. Industrial Management
type: Concept

L Education (General)
type: Concept