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primary topic: PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI ONLINE CUSTOMER EXPERIENCE (Survei pada Konsumen Local Cosmetics and Beauty Products di TikTok Shop)

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI ONLINE CUSTOMER EXPERIENCE (Survei pada Konsumen Local Cosmetics and Beauty Products di TikTok Shop)
type: Thesis
type: Article
abstract: Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh social commerce terhadap e-repurchase intention melaui online customer experience pada konsumen local cosmetics and beauty products di tiktok shop. Penelitian ini menggunakan jenis penelitian deskriptif dan verifikatif dengan pendekatan kuantitatif. Metode yang digunakan pada penelitian ini adalah explanatory surveiy dan teknik pengamnbilan sampel adalah simple random sampling dengan ukuran sampel sebanyak 349 responden. Data diolah secara statistik menggunakan teknik analisis data Structural Equation Modelling (SEM) dengan menggunakan program AMOS for Windows. Hasil penelitian ini menemukan bahwa gambaran social commerce, online customer experience, dan e-repurchase intention berada pada kategori sedang. Social commerce memiliki pengaruh positif dan signifikan terhadap e-repurchase intention melalui online customer experience. Temuan ini menunjukkan bahwa pengaruh tidak langsung social commerce memperoleh besaran pengaruh yang lebih rendah terhadap e-repurchase intention, dibandingkan pengaruh langsung. Berdasarkan hasil penelitian, peneliti merekomendasikan agar local cosmetics and beauty products di tiktok shop mempertahankan dan meningkatkan interaktivitas pada social commerce melalui stickiness, interactivity, personalization, sociability dan rating and review agar dapat meningkatkan jumlah konsumen yang bertahan menggunakan local cosmetics and beauty products di tiktok shop. This study aims to obtain an overview and influence of social commerce on e-repurchase intention through online customer experience among consumers of local cosmetics and beauty products in TikTok Shop. This study uses descriptive and verification research with a quantitative approach. The method used in this study is an explanatory survey and the sampling technique is simple random sampling with a sample size of 349 respondents. Data are processed statistically using Structural Equation Modeling (SEM) data analysis techniques…
date: 2025-08-27
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI ONLINE CUSTOMER EXPERIENCE (Survei pada Konsumen Local Cosmetics and Beauty Products di TikTok Shop) (Text)
subject: HD Industries. Land use. Labor
subject: HF Commerce
subject: L Education (General)

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI ONLINE CUSTOMER EXPERIENCE (Survei pada Konsumen Local Cosmetics and Beauty Products di TikTok Shop) (Text)
type: Document
has file: S_MBS_2106837_Title.pdf
has part: S_MBS_2106837_Title.pdf

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI ONLINE CUSTOMER EXPERIENCE (Survei pada Konsumen Local Cosmetics and Beauty Products di TikTok Shop) (Text)
type: Document
has file: S_MBS_2106837_Chapter1.pdf
has part: S_MBS_2106837_Chapter1.pdf

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI ONLINE CUSTOMER EXPERIENCE (Survei pada Konsumen Local Cosmetics and Beauty Products di TikTok Shop) (Text)
type: Document

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI ONLINE CUSTOMER EXPERIENCE (Survei pada Konsumen Local Cosmetics and Beauty Products di TikTok Shop) (Text)
type: Document
has file: S_MBS_2106837_Chapter3.pdf
has part: S_MBS_2106837_Chapter3.pdf

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI ONLINE CUSTOMER EXPERIENCE (Survei pada Konsumen Local Cosmetics and Beauty Products di TikTok Shop) (Text)
type: Document

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI ONLINE CUSTOMER EXPERIENCE (Survei pada Konsumen Local Cosmetics and Beauty Products di TikTok Shop) (Text)
type: Document
has file: S_MBS_2106837_Chapter5.pdf
has part: S_MBS_2106837_Chapter5.pdf

PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI ONLINE CUSTOMER EXPERIENCE (Survei pada Konsumen Local Cosmetics and Beauty Products di TikTok Shop) (Text)
type: Document

Universitas Pendidikan Indonesia
type: Organization

KODEPRODI87210#Pendidikan_Bisnis_S1, Universitas Pendidikan Indonesia
type: Organization

- Lili Adi Wibowo
type: Person
given name: -
family name: Lili Adi Wibowo

- Lisnawati
type: Person
given name: -
family name: Lisnawati

- Siti Puspa Sari
type: Person
given name: -
family name: Siti Puspa Sari

HTML Summary of #144945 PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI ONLINE CUSTOMER EXPERIENCE (Survei pada Konsumen Local Cosmetics and Beauty Products di TikTok Shop)
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primary topic: PENGARUH SOCIAL COMMERCE TERHADAP E-REPURCHASE INTENTION MELALUI ONLINE CUSTOMER EXPERIENCE (Survei pada Konsumen Local Cosmetics and Beauty Products di TikTok Shop)

HD Industries. Land use. Labor
type: Concept

HF Commerce
type: Concept

L Education (General)
type: Concept