%L repoupi144885 %K Kelayakan Bisnis, Kelayakan Investasi Asphalt Mixing Plant, Kelayakan Finansial Feasibility Study, Investment Feasibility of Asphalt Mixing Plant, Financial Feasibility %X Dinas Sumber Daya Air dan Bina Marga (DSDABM) Kota Bandung memiliki fasilitas Asphalt Mixing Plant (AMP) yang belum dimanfaatkan secara baik. Analisis kelayakan investasi operasional AMP diperlukan sebagai dasar strategi penyewaan fasilitas tersebut. Metode yang digunakan adalah pendekatan deskriptif kuantitatif dengan analisis finansial yang didasarkan pada hasil analisis operasional. Estimasi kebutuhan Capex sebesar Rp1.503.295.688, COGS sebesar Rp8.339.107.067, Opex sebesar Rp1.049.992.000, dan menghasilkan nilai EBITDA sebesar Rp690.900.933. Kelayakan finansial dievaluasi menggunakan enam indikator, yaitu Net Present Value (NPV), Benefit-Cost Ratio (BCR), Internal Rate of Return (IRR), Payback Period (PP), Break Even Point (BEP), dan Analisis Sensitivitas. Hasil penelitian menunjukkan bahwa NPV>0 sebesar Rp1.942.010.476, BCR>1 sebesar 1,044, IRR sebesar 41,88% (diatas diskonto awal sebesar 12%), dan Payback Period selama 2,2 tahun. Proyek mencapai titik impas pada volume produksi 6.350,09 ton per tahun atau Rp7.620.112.174,39, lebih rendah dibanding volume aktual sebesar 8.400 ton. Analisis sensitivitas menunjukkan bahwa proyek cukup tangguh terhadap fluktuasi, namun tetap sensitif terhadap perubahan harga jual dan biaya bahan baku. Penelitian ini menyimpulkan bahwa investasi operasional AMP layak secara finansial dan menyarankan manajemen risiko yang efektif untuk mengantisipasi perubahan pada variabel sensitif, evaluasi rutin kinerja keuangan, serta pengembangan studi kelayakan bisnis yang lebih luas dengan mencakup aspek non-finansial. Kata kunci: investasi, AMP, kelayakan finansial The Department of Water Resources and Highways (DSDABM) of Bandung City owns an Asphalt Mixing Plant (AMP) facility that has not been utilized properly. A feasibility analysis of the AMP operational investment is required as a basis for determining the facility’s rental strategy. This study employs a descriptive quantitative approach, with financial analysis based on operational data. The estimated capital expenditure (Capex) is IDR 1,503,295,688; cost of goods sold (COGS) is IDR 8,339,107,067; operating expenses (Opex) are IDR 1,049,992,000; and the resulting EBITDA is IDR 690,900,933. Financial feasibility was evaluated using six indicators: Net Present Value (NPV), Benefit-Cost Ratio (BCR), Internal Rate of Return (IRR), Payback Period (PP), Break-Even Point (BEP), and Sensitivity Analysis. The results indicate that the project is financially viable, with an NPV of IDR 1,942,010,476 (NPV > 0), a BCR of 1.044 (BCR > 1), an IRR of 41.88% (above the 12% discount rate), and a Payback Period of 2.2 years. The project reaches its break-even point at a production volume of 6,350.09 tons per year or IDR 7,620,112,174.39, which is lower than the actual production volume of 8,400 tons. Sensitivity analysis shows that the project is relatively resilient to fluctuations, but remains sensitive to changes in selling prices and raw material costs. This study concludes that the AMP operational investment is financially feasible and recommends the implementation of effective risk management strategies for sensitive variables, regular financial performance evaluations, and the development of a broader feasibility study that includes non-financial aspects. Keywords: investment, AMP, financial feasibility %O SINTA ID DOSEN PEMBIMBING Siti Nurasiyah: 6003859 Yudi Sekaryadi; - %I Universitas Pendidikan Indonesia %D 2025 %A - Shalma Citra Allehandra %A - Siti Nurasiyah %A - Yudi Sekaryadi %T ANALISIS KELAYAKAN INVESTASI OPERASIONAL ASPHALT MIXING PLANT