%O ID SINTA DOSEN PEMBIMBING
https://scholar.google.com/citations?view_op=new_profile&hl=en
Nadia Hanarita Rahayu

Tjutju Yuniarsih : 5986201
Disman : 5991816
Hady Siti Hadijah : 5994566
%L repoupi144630
%A - Nadia Hanarita Rahayu
%A - Tjutju Yuniarsih
%A - Disman
%A - Hady Siti Hadijah
%I Universitas Pendidikan Indonesia
%D 2025
%T PENGARUH KOMPETENSI, KEPUASAN KERJA, EMPLOYER BRANDING, 
DAN EMPLOYEE ENGAGEMENT TERHADAP KINERJA BIDAN
 DI KOTA TASIKMALAYA
%X ABSTRAK.

Indikator kinerja utama merupakan tolak ukur yang digunakan untuk menilai tingkat keberhasilan suatu instansi pemerintah dalam mencapai tujuan dan sasaran strategis yang telah ditetapkan. Terdapat 5 IKU yang menjadi target capaian Dinas Kesehatan Kota Tasikmalaya, salah satunya yaitu tentang angka kematian pada ibu hamil, bersalin dan nifas. Diketahui bahwa kinerja bidan di wilayah Kota Tasikmalaya dinilai masih belum optimal. Bidan sebagai sumber daya manusia yang menjadi garda terdepan di masyarakat, dituntut agar lebih meningkatkan kinerja dalam memberikan pelayanan kesehatan pada ibu dan bayi. Penelitian ini bertujuan untuk menyelesaikan masalah mengenai kinerja bidan dengan membangun sebuah model hipotetik mengenai pengaruh tingkat kompetensi, tingkat kepuasan kerja, kekuatan employer branding dan employee engagement terhadap tingkat kinerja bidan di Kota Tasikmalaya. Penelitian ini merupakan penelitian deskriptif dengan desain asosiatif kausal menggunakan metode analisis data Structural Equation Modeling-Partial Least Squares (SEM-PLS) melalui software SmartPLS. Ukuran populasi penelitian adalah 203 orang bidan ASN di Dinas Kesehatan Kota Tasikmalaya yang diambil sebagai sampel jenuh. Hasil penelitian menunjukkan bahwa pengaruh kompetensi terhadap tingkat kinerja bidan akan semakin kuat melalui kepuasan kerja, employer branding, dan employee engagement. Penelitian ini memberikan implikasi bahwa untuk mencapai kinerja bidan yang optimal, organisasi perlu fokus pada peningkatan kepuasan kerja, memperkuat employer branding, dan mendorong employee engagement secara berkelanjutan.

ABSTRACT.

Indicator performance main is reject measurement used for evaluate level success something agency government in reach objective and target strategic that has been determined. There are 5 IKUs that are the target achievements of the Tasikmalaya City Health Service, one of which is that is about number death mother pregnant, giving birth. It is known that performance midwives in the Tasikmalaya City area assessed still not optimal. Midwives as source power humans who are at the forefront of society demanded to be more increase performance in give service health for mother and baby. Research this aim for finish problem about performance midwife with build a hypothetical model regarding the influence of competency level, job satisfaction level, employer branding strength and employee engagement on level performance midwives in Tasikmalaya City. Research this is study descriptive with design associative causal using method analysis of Structural Equation Modeling-Partial Least Squares (SEM-PLS) data through Smart PLS software, size population study are 203 midwives at the Tasikmalaya City community health center who were taken as sample saturated. Research results show that influence competence to level performance midwife will the more strong through satisfaction work, employer branding, and employee engagement. Study this give implications that for reach performance optimal employees, organization need focus on improvement satisfaction work, strengthen employer branding, and encourage employee engagement in sustainable.
%K KOMPETENSI, KEPUASAN KERJA, EMPLOYER BRANDING, 
 EMPLOYEE ENGAGEMENT , KINERJA BIDAN 

COMPETENCE, JOB SATISFACTION, EMPLOYER BRANDING, EMPLOYEE ENGAGEMENT, MIDWIFE PERFORMANCE