eprintid: 143783
rev_number: 61
eprint_status: archive
userid: 220649
dir: disk0/00/14/37/83
datestamp: 2025-10-30 07:14:31
lastmod: 2025-10-30 07:14:31
status_changed: 2025-10-30 07:14:31
type: thesis
metadata_visibility: show
creators_name: Ananda Dwivani Putri, -
creators_name: Rijal Khaerani, -
creators_name: Heri Puspito Diyah Setiyorini, -
creators_nim: NIM2106874
creators_nim: NIDN0421088501
creators_nim: NIDN0031107603
creators_id: ananda17@upi.edu
creators_id: rijal.khaerani@upi.edu
creators_id: hp_diyah@upi.edu
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Rijal Khaerani, -
contributors_name: Heri Puspito Diyah Setiyorini, -
contributors_nidn: NIDN0421088501
contributors_nidn: NIDN0031107603
contributors_id: rijal.khaerani@upi.edu
contributors_id: hp_diyah@upi.edu
title: ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA
BARU DAN UPAYA MEMBANGUN LOYALITAS
ispublished: pub
subjects: GV
subjects: HD
subjects: HD28
divisions: MPP
full_text_status: restricted
keywords: Atraksi Wisata Baru, Loyalitas Pengunjung, Pengalaman Pengunjung,
TALC, Margacinta Park.

New Tourist Attractions, Tourist Loyalty, Tourist Experience, TALC,
Margacinta Park.
note: SINTA ID DOSEN PEMBIMBING
Rijal Khaerani: 6722119
Heri Puspito Diyah Setiyorini: 5978343
abstract: This study aims to analyze tourists' perspectives on new tourist attractions and
examine effective marketing strategies in building tourist loyalty at Margacinta
Park, Bandung City. A qualitative approach was used with data collection methods
through in-depth interviews with tourists and destination managers. The theoretical
framework employed is Tourism Area Life Cycle (TALC) to examine the
relationship between expectations, experiences, satisfaction, and tourist loyalty.
The research findings indicate that new tourist attractions such as foam pools and
educational rides have a strong appeal in creating positive experiences that
encourage repeat visits. Experience-based marketing strategies, ease of access, and
service quality were found to be important factors in building tourists' emotional
attachment. These findings contribute theoretically to expanding understanding of
attraction-based tourist loyalty formation and practically to destination managers
in designing sustainable strategies. This study also acknowledges limitations in the
scope of participants and data collection time, so the results cannot be generalized
broadly. Further research is recommended to examine additional variables and
quantitative approaches to strengthen these findings.
Keywords: New Tourist Attractions, Tourist Loyalty, Tourist Experience, TALC,
Margacinta Park.
date: 2025-08-14
date_type: published
institution: Universitas Pendidikan Indonesia
department: KODEPRODI93201#Manajemen Pemasaran Pariwisata_S1
thesis_type: other
thesis_name: other
official_url: https://repository.upi.edu/
related_url_url: https://perpustakaan.upi.edu/
related_url_type: org
citation:   Ananda Dwivani Putri, - and Rijal Khaerani, - and Heri Puspito Diyah Setiyorini, -  (2025) ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA BARU DAN UPAYA MEMBANGUN LOYALITAS.  S1 thesis, Universitas Pendidikan Indonesia.   
document_url: http://repository.upi.edu/143783/8/S_MPP_210874%20Title.pdf
document_url: http://repository.upi.edu/143783/6/S_MPP_2106874_Chapter1.pdf
document_url: http://repository.upi.edu/143783/2/S_MPP_2106874_Chapter2.pdf
document_url: http://repository.upi.edu/143783/3/S_MPP_2106874_Chapter3.pdf
document_url: http://repository.upi.edu/143783/4/S_MPP_2106874_Chapter4.pdf
document_url: http://repository.upi.edu/143783/5/S_MPP_2106874_Chapter5.pdf
document_url: http://repository.upi.edu/143783/7/S_MPP_2106874_Appendix.pdf