TY  - THES
N1  - SINTA ID DOSEN PEMBIMBING
Rijal Khaerani: 6722119
Heri Puspito Diyah Setiyorini: 5978343
M1  - other
UR  - https://repository.upi.edu/
TI  - ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA
BARU DAN UPAYA MEMBANGUN LOYALITAS
A1  - Ananda Dwivani Putri, -
A1  - Rijal Khaerani, -
A1  - Heri Puspito Diyah Setiyorini, -
ID  - repoupi143783
KW  - Atraksi Wisata Baru
KW  -  Loyalitas Pengunjung
KW  -  Pengalaman Pengunjung
KW  - 
TALC
KW  -  Margacinta Park.

New Tourist Attractions
KW  -  Tourist Loyalty
KW  -  Tourist Experience
KW  -  TALC
KW  - 
Margacinta Park.
Y1  - 2025/08/14/
AV  - restricted
PB  - Universitas Pendidikan Indonesia
N2  - This study aims to analyze tourists' perspectives on new tourist attractions and
examine effective marketing strategies in building tourist loyalty at Margacinta
Park, Bandung City. A qualitative approach was used with data collection methods
through in-depth interviews with tourists and destination managers. The theoretical
framework employed is Tourism Area Life Cycle (TALC) to examine the
relationship between expectations, experiences, satisfaction, and tourist loyalty.
The research findings indicate that new tourist attractions such as foam pools and
educational rides have a strong appeal in creating positive experiences that
encourage repeat visits. Experience-based marketing strategies, ease of access, and
service quality were found to be important factors in building tourists' emotional
attachment. These findings contribute theoretically to expanding understanding of
attraction-based tourist loyalty formation and practically to destination managers
in designing sustainable strategies. This study also acknowledges limitations in the
scope of participants and data collection time, so the results cannot be generalized
broadly. Further research is recommended to examine additional variables and
quantitative approaches to strengthen these findings.
Keywords: New Tourist Attractions, Tourist Loyalty, Tourist Experience, TALC,
Margacinta Park.
ER  -