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primary topic: ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA BARU DAN UPAYA MEMBANGUN LOYALITAS

ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA BARU DAN UPAYA MEMBANGUN LOYALITAS
type: Thesis
type: Article
abstract: This study aims to analyze tourists' perspectives on new tourist attractions and examine effective marketing strategies in building tourist loyalty at Margacinta Park, Bandung City. A qualitative approach was used with data collection methods through in-depth interviews with tourists and destination managers. The theoretical framework employed is Tourism Area Life Cycle (TALC) to examine the relationship between expectations, experiences, satisfaction, and tourist loyalty. The research findings indicate that new tourist attractions such as foam pools and educational rides have a strong appeal in creating positive experiences that encourage repeat visits. Experience-based marketing strategies, ease of access, and service quality were found to be important factors in building tourists' emotional attachment. These findings contribute theoretically to expanding understanding of attraction-based tourist loyalty formation and practically to destination managers in designing sustainable strategies. This study also acknowledges limitations in the scope of participants and data collection time, so the results cannot be generalized broadly. Further research is recommended to examine additional variables and quantitative approaches to strengthen these findings. Keywords: New Tourist Attractions, Tourist Loyalty, Tourist Experience, TALC, Margacinta Park.
date: 2025-08-14
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA BARU DAN UPAYA MEMBANGUN LOYALITAS (Text)
subject: GV Recreation Leisure
subject: HD Industries. Land use. Labor
subject: HD28 Management. Industrial Management

ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA BARU DAN UPAYA MEMBANGUN LOYALITAS (Text)
type: Document

ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA BARU DAN UPAYA MEMBANGUN LOYALITAS (Text)
type: Document
has file: S_MPP_2106874_Chapter1.pdf
has part: S_MPP_2106874_Chapter1.pdf

ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA BARU DAN UPAYA MEMBANGUN LOYALITAS (Text)
type: Document

ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA BARU DAN UPAYA MEMBANGUN LOYALITAS (Text)
type: Document
has file: S_MPP_2106874_Chapter3.pdf
has part: S_MPP_2106874_Chapter3.pdf

ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA BARU DAN UPAYA MEMBANGUN LOYALITAS (Text)
type: Document

ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA BARU DAN UPAYA MEMBANGUN LOYALITAS (Text)
type: Document
has file: S_MPP_2106874_Chapter5.pdf
has part: S_MPP_2106874_Chapter5.pdf

ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA BARU DAN UPAYA MEMBANGUN LOYALITAS (Text)
type: Document

Universitas Pendidikan Indonesia
type: Organization

KODEPRODI93201#Manajemen Pemasaran Pariwisata_S1, Universitas Pendidikan Indonesia
type: Organization

- Rijal Khaerani
type: Person
given name: -
family name: Rijal Khaerani

- Heri Puspito Diyah Setiyorini
type: Person
given name: -
family name: Heri Puspito Diyah Setiyorini

- Ananda Dwivani Putri
type: Person
given name: -
family name: Ananda Dwivani Putri

HTML Summary of #143783 ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA BARU DAN UPAYA MEMBANGUN LOYALITAS
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primary topic: ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA BARU DAN UPAYA MEMBANGUN LOYALITAS

GV Recreation Leisure
type: Concept

HD Industries. Land use. Labor
type: Concept

HD28 Management. Industrial Management
type: Concept