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ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA BARU DAN UPAYA MEMBANGUN LOYALITAS
This study aims to analyze tourists' perspectives on new tourist attractions and examine effective marketing strategies in building tourist loyalty at Margacinta Park, Bandung City. A qualitative approach was used with data collection methods through in-depth interviews with tourists and destination managers. The theoretical framework employed is Tourism Area Life Cycle (TALC) to examine the relationship between expectations, experiences, satisfaction, and tourist loyalty. The research findings indicate that new tourist attractions such as foam pools and educational rides have a strong appeal in creating positive experiences that encourage repeat visits. Experience-based marketing strategies, ease of access, and service quality were found to be important factors in building tourists' emotional attachment. These findings contribute theoretically to expanding understanding of attraction-based tourist loyalty formation and practically to destination managers in designing sustainable strategies. This study also acknowledges limitations in the scope of participants and data collection time, so the results cannot be generalized broadly. Further research is recommended to examine additional variables and quantitative approaches to strengthen these findings. Keywords: New Tourist Attractions, Tourist Loyalty, Tourist Experience, TALC, Margacinta Park.
KODEPRODI93201#Manajemen Pemasaran Pariwisata_S1, Universitas Pendidikan Indonesia
ANALISIS PERSPEKTIF PENGUNJUNG TENTANG ATRAKSI WISATA BARU DAN UPAYA MEMBANGUN LOYALITAS (Text)
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GV Recreation Leisure
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HD28 Management. Industrial Management