eprintid: 143566 rev_number: 35 eprint_status: archive userid: 220526 dir: disk0/00/14/35/66 datestamp: 2025-11-03 04:06:29 lastmod: 2025-11-03 04:06:29 status_changed: 2025-11-03 04:06:29 type: thesis metadata_visibility: show creators_name: Ahmad Johan, - creators_name: Agus Rahayu, - creators_name: Lili Adi Wibowo, - creators_name: Ayu Krishna Yuliawati, - creators_nim: NIM2104967 creators_nim: NIDN0007066211 creators_nim: NIDN0004046905 creators_nim: NIDN0025077309 creators_id: ahmadjohan@upi.edu creators_id: agusrahayu@upi.edu creators_id: liliadiwibowo@upi.edu creators_id: ayukrishna@upi.edu contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_name: Agus Rahayu, - contributors_name: Lili Adi Wibowo, - contributors_name: Ayu Krishna Yuliawati, - contributors_nidn: NIDN0007066211 contributors_nidn: NIDN0004046905 contributors_nidn: NIDN0025077309 contributors_id: agusrayahu@upi.edu contributors_id: liliadiwibowo@upi.edu contributors_id: ayukrishna@upi.edu title: MODEL KINERJA BISNIS BERKELANJUTAN PADA UMKM GREEN BATIK ispublished: pub subjects: HD subjects: HD28 divisions: MANAJ_S3 full_text_status: restricted keywords: Tekanan Pasar, Dukungan Pemerintah, Strategi Bisnis Hijau, Produksi Hijau, Kinerja Bisnis Berkelanjutan UMKM Market Pressure, Government Support, Green Business Strategy, Green Production, MSMEs Sustainable Business Performance note: https://scholar.google.com/citations?user=QM1eGfkAAAAJ&hl=id ID Sinta Dosen Pembimbing Agus Rahayu: 5985049 Lili Adi Wibowo: 5984836 Ayu Krishna Yuliawati: 5977407 abstract: Studi ini mengeksplorasi kinerja bisnis berkelanjutan dari usaha mikro, kecil, dan menengah (UMKM) batik warna alam di Indonesia, khususnya Provinsi Jawa Tengah dan Daerah Istimewa Yogyakarta, yang menghadapi tuntutan tanggung jawab lingkungan. Secara khusus, penelitian ini mengkaji bagaimana tekanan pasar dan dukungan pemerintah mempengaruhi strategi bisnis hijau, produksi hijau, dan kinerja bisnis berkelanjutan UMKM. Data dikumpulkan dari 230 UMKM batik warna alam di Jawa Tengah dan Yogyakarta dan dibagikan melalui kuesioner. Data yang diperoleh selanjutnya dianalisis menggunakan Structural Equation Modeling dengan Partial Least Squares (SEM PLS). Hasil penelitian menunjukkan bahwa strategi dan produksi hijau memainkan peran penting dalam meningkatkan kinerja berkelanjutan UMKM batik. Tekanan pasar dan dukungan pemerintah secara positif memengaruhi strategi bisnis hijau dan kinerja bisnis berkelanjutan. Strategi bisnis hijau juga berdampak signifikan pada produksi hijau, yang kemudian meningkatkan kinerja bisnis berkelanjutan. Produksi hijau memediasi hubungan antara strategi bisnis hijau dan kinerja, sementara strategi bisnis hijau memediasi pengaruh tekanan pasar dan dukungan pemerintah terhadap kinerja. Selain itu, pengaruh tekanan pasar dan dukungan pemerintah terhadap kinerja bisnis berkelanjutan dimediasi secara serial oleh strategi bisnis hijau dan produksi hijau. Temuan ini menyoroti bahwa strategi dan produksi hijau merupakan faktor kunci dalam mendukung keberlanjutan UMKM batik, serta menawarkan panduan bagi pembuat kebijakan dan pelaku bisnis dalam memajukan keberlanjutan industri batik tradisional Indonesia. This study explores the sustainable business performance of micro, small and medium enterprises (MSMEs) in natural color batik in Indonesia, especially Central Java Province and the Special Region of Yogyakarta, which are facing demands for environmental responsibility. Specifically, this research examines how market pressure and government support influence green business strategies, green production, and sustainable business performance of MSMEs. Data was collected from 230 natural color batik MSMEs in Central Java and Yogyakarta and distributed via questionnaire. The data obtained was then analyzed using Structural Equation Modeling with Partial Least Squares (SEM PLS). The findings reveal that green strategy and production play a crucial role in enhancing the sustainability of batik MSMEs. Market pressure and government support positively influence green business strategy and sustainable business performance. Green business strategy also has a significant impact on green production, which in turn improves sustainable performance. Green production mediates the relationship between green strategy and performance, while green business strategy mediates the effect of market pressure and government support on performance. Additionally, the influence of market pressure and government support on sustainable business performance is serially mediated by green business strategy and green production. These findings highlight that green strategy and production are key factors in supporting the sustainability of batik MSMEs, offering guidance for policymakers and business practitioners in advancing the sustainability of Indonesia’s traditional batik industry. date: 2025-06-10 date_type: published institution: Universitas Pendidikan Indonesia department: KODEPRODI61001#Manajemen_S3 thesis_type: doctoral thesis_name: phd official_url: https://repository.upi.edu/ related_url_url: https://repository.upi.edu/ related_url_type: org citation: Ahmad Johan, - and Agus Rahayu, - and Lili Adi Wibowo, - and Ayu Krishna Yuliawati, - (2025) MODEL KINERJA BISNIS BERKELANJUTAN PADA UMKM GREEN BATIK. S3 thesis, Universitas Pendidikan Indonesia. document_url: http://repository.upi.edu/143566/1/D_IMN_2104967_TITLE.pdf document_url: http://repository.upi.edu/143566/2/D_IMN_2104967_Chapter1.pdf document_url: http://repository.upi.edu/143566/3/D_IMN_2104967_Chapter3.pdf document_url: http://repository.upi.edu/143566/4/D_IMN_2104967_Chapter4.pdf document_url: http://repository.upi.edu/143566/7/D_IMN_2104967_Appendix.pdf document_url: http://repository.upi.edu/143566/8/D_IMN_2104967_Chapter2.pdf document_url: http://repository.upi.edu/143566/9/D_IMN_2104967_Chapter5.pdf document_url: http://repository.upi.edu/143566/10/D_IMN_2104967_Chapter6.pdf