<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://repository.upi.edu/id/eprint/143442> .
<http://repository.upi.edu/id/eprint/143442> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Thesis> .
<http://repository.upi.edu/id/eprint/143442> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Article> .
<http://repository.upi.edu/id/eprint/143442> <http://purl.org/dc/terms/title> "PENGARUH COUNTRY OF ORIGIN DAN CONSUMER ETHNOCENTRISM TERHADAP BRAND IMAGE SECRET NUMBER"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/143442> <http://purl.org/ontology/bibo/abstract> "Perkembangan korean culture atau Hallyu saat ini secara global sangat pesat, terutama dalam fenomena k-pop di Indonesia. Dibawah naungan agensi Vine Entertainment, Secret Number mencoba menaikkan popularitasnya dengan menggunakan brand image, karena masyarakat Indonesia memiliki sifat etnosentris dan menyukai produk yang berasal dari Korea Selatan. Penelitian ini bertujuan untuk mengetahui pengaruh country of origin dan consumer ethnocentrism terhadap brand image Secret Number. Metode penelitian yang digunakan ialah deskriptif dan kuantitatif dengan cara melakukan pengumpulan data dilapangan. Variabel penelitian ini terdiri dari dua variabel bebas (independent variable) dan satu variabel terikat (dependent variable).Variabel bebas (X) tersebut adalah Country of Origin dan Consumer Ethnocentrism, variabel terikatnya adalah Brand Image (Y). Teknik pengambilan sampel menggunakan non probability sampling, yaitu purposive sampling dengan cara menyebarkan kuisioner melalui Google form kepada pengikut akun sosial media resmi Secret Number sebanyak 400 responden. \r\n\r\nThe global development of Korean culture, or Hallyu is currently growing rapidly, especially in the phenomenon of K-Pop in Indonesia. Under the management of Vine Entertainment, Secret Number seeks to increase its popularity by leveraging its brand image, as Indonesian society tend to be ethnocentric and favors products originating from South Korea. This study ains to examine the influence of Country of Origin and Consumer Ethnocentrsm on the brand image of Secret Number. The research method used isdescriptive and quantitative, with data collected directly from field. The study consists of two independent variables  (X) are country of origin and  consumer ethnocentrism, while the dependent variable (Y) is Brand Image. The sampling technique used non-probability sampling, especially purposive  sampling, by distributing quitionnaries via Google Form to 400 respondents who follow Secret Number’s official accounts."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/143442> <http://purl.org/dc/terms/date> "2025-08-29" .
<http://repository.upi.edu/id/document/2506281> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://repository.upi.edu/id/document/2506279> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://repository.upi.edu/id/document/2506280> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://repository.upi.edu/id/document/2506282> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://repository.upi.edu/id/document/2506283> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://repository.upi.edu/id/document/2506284> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://repository.upi.edu/id/document/2506285> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://repository.upi.edu/id/org/ext-a9c2eb0511b02850a1b786cbd18c66dd> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://repository.upi.edu/id/org/ext-a9c2eb0511b02850a1b786cbd18c66dd> <http://xmlns.com/foaf/0.1/name> "Universitas Pendidikan Indonesia"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/143442> <http://purl.org/dc/terms/issuer> <http://repository.upi.edu/id/org/ext-a9c2eb0511b02850a1b786cbd18c66dd> .
<http://repository.upi.edu/id/org/ext-f4305df7373a05edbc62e4e33712e2f8> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://repository.upi.edu/id/org/ext-f4305df7373a05edbc62e4e33712e2f8> <http://xmlns.com/foaf/0.1/name> "KODEPRODI61201#Manajemen_S1, Universitas Pendidikan Indonesia"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/org/ext-f4305df7373a05edbc62e4e33712e2f8> <http://purl.org/dc/terms/isPartOf> <http://repository.upi.edu/id/org/ext-a9c2eb0511b02850a1b786cbd18c66dd> .
<http://repository.upi.edu/id/eprint/143442> <http://purl.org/dc/terms/issuer> <http://repository.upi.edu/id/org/ext-f4305df7373a05edbc62e4e33712e2f8> .
<http://repository.upi.edu/id/org/ext-a9c2eb0511b02850a1b786cbd18c66dd> <http://purl.org/dc/terms/hasPart> <http://repository.upi.edu/id/org/ext-f4305df7373a05edbc62e4e33712e2f8> .
<http://repository.upi.edu/id/eprint/143442> <http://purl.org/ontology/bibo/status> <http://purl.org/ontology/bibo/status/published> .
<http://repository.upi.edu/id/eprint/143442> <http://purl.org/dc/terms/creator> <http://repository.upi.edu/id/person/ext-mellynur28@upi.edu> .
<http://repository.upi.edu/id/eprint/143442> <http://purl.org/ontology/bibo/authorList> <http://repository.upi.edu/id/eprint/143442#authors> .
<http://repository.upi.edu/id/eprint/143442#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_1> <http://repository.upi.edu/id/person/ext-mellynur28@upi.edu> .
<http://repository.upi.edu/id/eprint/143442> <http://purl.org/dc/terms/creator> <http://repository.upi.edu/id/person/ext-vanessa@upi.edu> .
<http://repository.upi.edu/id/eprint/143442> <http://purl.org/ontology/bibo/authorList> <http://repository.upi.edu/id/eprint/143442#authors> .
<http://repository.upi.edu/id/eprint/143442#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_2> <http://repository.upi.edu/id/person/ext-vanessa@upi.edu> .
<http://repository.upi.edu/id/eprint/143442> <http://purl.org/dc/terms/creator> <http://repository.upi.edu/id/person/ext-henyhendrayati@upi.edu> .
<http://repository.upi.edu/id/eprint/143442> <http://purl.org/ontology/bibo/authorList> <http://repository.upi.edu/id/eprint/143442#authors> .
<http://repository.upi.edu/id/eprint/143442#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_3> <http://repository.upi.edu/id/person/ext-henyhendrayati@upi.edu> .
<http://repository.upi.edu/id/eprint/143442> <http://www.loc.gov/loc.terms/relators/THS> <http://repository.upi.edu/id/person/ext-vanessa@upi.edu> .
<http://repository.upi.edu/id/eprint/143442> <http://www.loc.gov/loc.terms/relators/THS> <http://repository.upi.edu/id/person/ext-henyhendrayati@upi.edu> .
<http://repository.upi.edu/id/person/ext-henyhendrayati@upi.edu> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://repository.upi.edu/id/person/ext-henyhendrayati@upi.edu> <http://xmlns.com/foaf/0.1/givenName> "-"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-henyhendrayati@upi.edu> <http://xmlns.com/foaf/0.1/familyName> "Heny Hendrayati"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-henyhendrayati@upi.edu> <http://xmlns.com/foaf/0.1/name> "- Heny Hendrayati"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-mellynur28@upi.edu> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://repository.upi.edu/id/person/ext-mellynur28@upi.edu> <http://xmlns.com/foaf/0.1/givenName> "-"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-mellynur28@upi.edu> <http://xmlns.com/foaf/0.1/familyName> "Melly Nurmalasari"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-mellynur28@upi.edu> <http://xmlns.com/foaf/0.1/name> "- Melly Nurmalasari"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-vanessa@upi.edu> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://repository.upi.edu/id/person/ext-vanessa@upi.edu> <http://xmlns.com/foaf/0.1/givenName> "-"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-vanessa@upi.edu> <http://xmlns.com/foaf/0.1/familyName> "Vanessa Gaffar"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-vanessa@upi.edu> <http://xmlns.com/foaf/0.1/name> "- Vanessa Gaffar"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/143442> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/EPrint> .
<http://repository.upi.edu/id/eprint/143442> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/ThesisEPrint> .
<http://repository.upi.edu/id/eprint/143442> <http://purl.org/dc/terms/isPartOf> <http://repository.upi.edu/id/repository> .
<http://repository.upi.edu/id/eprint/143442> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2506279> .
<http://repository.upi.edu/id/document/2506279> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://repository.upi.edu/id/document/2506279> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH COUNTRY OF ORIGIN DAN CONSUMER ETHNOCENTRISM TERHADAP BRAND IMAGE SECRET NUMBER (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/document/2506279> <http://eprints.org/ontology/hasFile> <http://repository.upi.edu/143442/2/S_PEM_1800904_Chapter1.pdf> .
<http://repository.upi.edu/id/document/2506279> <http://purl.org/dc/terms/hasPart> <http://repository.upi.edu/143442/2/S_PEM_1800904_Chapter1.pdf> .
<http://repository.upi.edu/143442/2/S_PEM_1800904_Chapter1.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "S_PEM_1800904_Chapter1.pdf"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/143442> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2506280> .
<http://repository.upi.edu/id/document/2506280> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://repository.upi.edu/id/document/2506280> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH COUNTRY OF ORIGIN DAN CONSUMER ETHNOCENTRISM TERHADAP BRAND IMAGE SECRET NUMBER (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/143442> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2506281> .
<http://repository.upi.edu/id/document/2506281> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://repository.upi.edu/id/document/2506281> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH COUNTRY OF ORIGIN DAN CONSUMER ETHNOCENTRISM TERHADAP BRAND IMAGE SECRET NUMBER (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/document/2506281> <http://eprints.org/ontology/hasFile> <http://repository.upi.edu/143442/4/S_PEM_1800904_Title.pdf> .
<http://repository.upi.edu/id/document/2506281> <http://purl.org/dc/terms/hasPart> <http://repository.upi.edu/143442/4/S_PEM_1800904_Title.pdf> .
<http://repository.upi.edu/143442/4/S_PEM_1800904_Title.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "S_PEM_1800904_Title.pdf"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/143442> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2506282> .
<http://repository.upi.edu/id/document/2506282> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://repository.upi.edu/id/document/2506282> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH COUNTRY OF ORIGIN DAN CONSUMER ETHNOCENTRISM TERHADAP BRAND IMAGE SECRET NUMBER (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/document/2506282> <http://eprints.org/ontology/hasFile> <http://repository.upi.edu/143442/5/S_PEM_1800904_Chapter3.pdf> .
<http://repository.upi.edu/id/document/2506282> <http://purl.org/dc/terms/hasPart> <http://repository.upi.edu/143442/5/S_PEM_1800904_Chapter3.pdf> .
<http://repository.upi.edu/143442/5/S_PEM_1800904_Chapter3.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "S_PEM_1800904_Chapter3.pdf"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/143442> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2506283> .
<http://repository.upi.edu/id/document/2506283> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://repository.upi.edu/id/document/2506283> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH COUNTRY OF ORIGIN DAN CONSUMER ETHNOCENTRISM TERHADAP BRAND IMAGE SECRET NUMBER (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/143442> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2506284> .
<http://repository.upi.edu/id/document/2506284> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://repository.upi.edu/id/document/2506284> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH COUNTRY OF ORIGIN DAN CONSUMER ETHNOCENTRISM TERHADAP BRAND IMAGE SECRET NUMBER (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/document/2506284> <http://eprints.org/ontology/hasFile> <http://repository.upi.edu/143442/7/S_PEM_1800904_Chapter5.pdf> .
<http://repository.upi.edu/id/document/2506284> <http://purl.org/dc/terms/hasPart> <http://repository.upi.edu/143442/7/S_PEM_1800904_Chapter5.pdf> .
<http://repository.upi.edu/143442/7/S_PEM_1800904_Chapter5.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "S_PEM_1800904_Chapter5.pdf"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/143442> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2506285> .
<http://repository.upi.edu/id/document/2506285> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://repository.upi.edu/id/document/2506285> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH COUNTRY OF ORIGIN DAN CONSUMER ETHNOCENTRISM TERHADAP BRAND IMAGE SECRET NUMBER (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/143442> <http://www.w3.org/2000/01/rdf-schema#seeAlso> <http://repository.upi.edu/143442/> .
<http://repository.upi.edu/143442/> <http://purl.org/dc/elements/1.1/title> "HTML Summary of #143442 \n\nPENGARUH COUNTRY OF ORIGIN DAN CONSUMER ETHNOCENTRISM TERHADAP BRAND IMAGE SECRET NUMBER\n\n" .
<http://repository.upi.edu/143442/> <http://purl.org/dc/elements/1.1/format> "text/html" .
<http://repository.upi.edu/143442/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://repository.upi.edu/id/eprint/143442> .
<http://repository.upi.edu/id/subject/HF> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://repository.upi.edu/id/subject/HF> <http://www.w3.org/2004/02/skos/core#prefLabel> "HF Commerce"@en .
<http://repository.upi.edu/id/eprint/143442> <http://purl.org/dc/terms/subject> <http://repository.upi.edu/id/subject/HF> .
<http://repository.upi.edu/id/subject/L1> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://repository.upi.edu/id/subject/L1> <http://www.w3.org/2004/02/skos/core#prefLabel> "L Education (General)"@en .
<http://repository.upi.edu/id/eprint/143442> <http://purl.org/dc/terms/subject> <http://repository.upi.edu/id/subject/L1> .