eprintid: 143082
rev_number: 21
eprint_status: archive
userid: 220219
dir: disk0/00/14/30/82
datestamp: 2025-10-10 09:13:56
lastmod: 2025-10-10 09:13:56
status_changed: 2025-10-10 09:13:56
type: thesis
metadata_visibility: show
creators_name: Fathin Muhamad Lathif, -
creators_name: Intan Permata Sari, -
creators_name: Agus Juhana, -
creators_nim: 1909433
creators_id: fmlathif@upi.edu
creators_id: intanpermatasari@upi.edu
creators_id: agus.juhana@upi.edu
contributors_name: Intan Permata Sari, -
contributors_name: Agus Juhana, -
contributors_nidn: NIDN0006069004
contributors_id: intanpermatasari@upi.edu
contributors_id: agus.juhana@upi.edu
corp_creators: Universitas Pendidikan Indonesia
title: PERANCANGAN VIDEO PRODUK CAIRAN PEMBERSIH SHEVA 7+ SEBAGAI MEDIA PROMOSI
ispublished: pub
subjects: L1
subjects: T1
divisions: Pend.MM_S1_TSK
full_text_status: restricted
keywords: perancangan video, promosi produk, Sheva 7+, Video Promosi
video design, product promotion, SHEVA 7+, Promotion Video
note: https://scholar.google.com/citations?view_op=list_works&hl=en&user=EL-Cc0IAAAAJ

Intan Permata Sari: 6130817
Agus Juhana: 6854525
abstract: Produk cairan pembersih Sheva 7+ menghadapi tantangan rendahnya kesadaran merek dan jangkauan pasar yang terbatas, menyebabkannya tertinggal dari para pesaing meskipun memiliki potensi produk yang tinggi. Penelitian ini bertujuan untuk merancang video produk Sheva 7+ sebagai media promosi yang efektif untuk mengatasi masalah tersebut. Metode yang digunakan meliputi analisis kebutuhan melalui wawancara dan survei, perancangan konsep video yang mencakup narasi dan visual, produksi, hingga evaluasi respon Audiens. Hasil penelitian menunjukkan bahwa video promosi yang dirancang mampu meningkatkan perhatian dan minat konsumen terhadap produk Sheva 7+. Video ini berhasil menyampaikan informasi produk secara jelas dan menarik, serta memperkuat citra merek di mata konsumen. Dengan demikian, perancangan video produk ini dapat dijadikan model strategi promosi yang efektif untuk menjembatani kesenjangan antara produk berkualitas dengan jangkauan pasarnya.
Kata kunci: perancangan video, promosi produk, Sheva 7+, Video Promosi
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The cleaning liquid product SHEVA 7+ faces challenges of low brand awareness and limited market reach, causing it to lag behind competitors despite its high product potential. This study aims to design an effective SHEVA 7+ product video as a promotional medium to address these issues. The method used includes a needs analysis through interviews and surveys, video concept design covering narrative and visuals, production, and an evaluation of audience response. The research results indicate that the designed promotional video was able to increase consumer attention and interest in the SHEVA 7+ product. The video successfully conveyed product information clearly and attractively, as well as strengthened the brand image in the eyes of consumers. Thus, this product video design can serve as an effective promotional strategy model to bridge the gap between a quality product and its market reach.

Keywords: video design, product promotion, SHEVA 7+, Promotion Video
date: 2025-08-25
date_type: published
institution: Universitas Pendidikan Indonesia
department: KODEPRODI90343#Pendidikan Multimedia Kampus Cibiru_S1
thesis_type: other
thesis_name: other
official_url: https://repository.upi.edu
related_url_url: https://repository.upi.edu/
related_url_type: org
citation:   Fathin Muhamad Lathif, - and Intan Permata Sari, - and Agus Juhana, -  (2025) PERANCANGAN VIDEO PRODUK CAIRAN PEMBERSIH SHEVA 7+ SEBAGAI MEDIA PROMOSI.  S1 thesis, Universitas Pendidikan Indonesia.   
document_url: http://repository.upi.edu/143082/1/S_MULTI_1909433_Title.pdf
document_url: http://repository.upi.edu/143082/2/S_MULTI_1909433_Chapter1.pdf
document_url: http://repository.upi.edu/143082/3/S_MULTI_1909433_Chapter2.pdf
document_url: http://repository.upi.edu/143082/4/S_MULTI_1909433_Chapter3.pdf
document_url: http://repository.upi.edu/143082/5/S_MULTI_1909433_Chapter4.pdf
document_url: http://repository.upi.edu/143082/6/S_MULTI_1909433_Chapter5.pdf
document_url: http://repository.upi.edu/143082/7/S_MULTI_1909433_Appendix.pdf