@phdthesis{repoupi143082,
          school = {Universitas Pendidikan Indonesia},
           month = {August},
            note = {https://scholar.google.com/citations?view\_op=list\_works\&hl=en\&user=EL-Cc0IAAAAJ

Intan Permata Sari: 6130817
Agus Juhana: 6854525},
           title = {PERANCANGAN VIDEO PRODUK CAIRAN PEMBERSIH SHEVA 7+ SEBAGAI MEDIA PROMOSI},
            year = {2025},
             url = {https://repository.upi.edu},
        abstract = {Produk cairan pembersih Sheva 7+ menghadapi tantangan rendahnya kesadaran merek dan jangkauan pasar yang terbatas, menyebabkannya tertinggal dari para pesaing meskipun memiliki potensi produk yang tinggi. Penelitian ini bertujuan untuk merancang video produk Sheva 7+ sebagai media promosi yang efektif untuk mengatasi masalah tersebut. Metode yang digunakan meliputi analisis kebutuhan melalui wawancara dan survei, perancangan konsep video yang mencakup narasi dan visual, produksi, hingga evaluasi respon Audiens. Hasil penelitian menunjukkan bahwa video promosi yang dirancang mampu meningkatkan perhatian dan minat konsumen terhadap produk Sheva 7+. Video ini berhasil menyampaikan informasi produk secara jelas dan menarik, serta memperkuat citra merek di mata konsumen. Dengan demikian, perancangan video produk ini dapat dijadikan model strategi promosi yang efektif untuk menjembatani kesenjangan antara produk berkualitas dengan jangkauan pasarnya.
Kata kunci: perancangan video, promosi produk, Sheva 7+, Video Promosi
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The cleaning liquid product SHEVA 7+ faces challenges of low brand awareness and limited market reach, causing it to lag behind competitors despite its high product potential. This study aims to design an effective SHEVA 7+ product video as a promotional medium to address these issues. The method used includes a needs analysis through interviews and surveys, video concept design covering narrative and visuals, production, and an evaluation of audience response. The research results indicate that the designed promotional video was able to increase consumer attention and interest in the SHEVA 7+ product. The video successfully conveyed product information clearly and attractively, as well as strengthened the brand image in the eyes of consumers. Thus, this product video design can serve as an effective promotional strategy model to bridge the gap between a quality product and its market reach.

Keywords: video design, product promotion, SHEVA 7+, Promotion Video},
          author = {Fathin Muhamad Lathif, - and Intan Permata Sari, - and Agus Juhana, -},
        keywords = {perancangan video, promosi produk, Sheva 7+, Video Promosi
video design, product promotion, SHEVA 7+, Promotion Video}
}