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primary topic: PENGARUH PRODUCT QUALITY DAN CO-BRANDING TERHADAP PURCHASE DECISION : Survei terhadap Konsumen Mischief Denim

PENGARUH PRODUCT QUALITY DAN CO-BRANDING TERHADAP PURCHASE DECISION : Survei terhadap Konsumen Mischief Denim
type: Thesis
type: Article
abstract: Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh product quality dan co-branding terhadap purchase decision pada konsumen Mischief Denim. Jenis penelitian yang digunakan adalah deskriptif dan verifikatif. Dengan pendekatan kuantitatif populasi dalam penelitian ini berjumlah 154.000 dengan sampel berjumlah 347 responden yang merupakan konsumen Mischief Denim dengan menggunakan teknik simple random sampling. Data diolah secara statistik dengan metode structural equation modeling (SEM) dengan menggunakan program AMOS for windows. Hasil penelitian ini menemukan bahwa gambaran product quality berada pada kategori baik dan co-branding serta purchase decision berada pada kategori cukup tinggi. Product quality dan co-branding memiliki pengaruh positif dan signifikan terhadap purchase decision. Hal tersebut mengindikasi bahwa product quality dan co-branding ditingkatkan, maka akan berdampak pada purchase decision yang tinggi. Berdasarkan hasil penelitian, peneliti merekomendasikan agar Mischief Denim mempertahankan dan meningkatkan performa layanan product quality dan co-branding agar dapat meningkatkan tingkat purchase decision. This study aims to obtain an overview and analyze the influence of product quality and co-branding on purchase decisions among Mischief Denim consumers. The type of research employed is descriptive and verificative. Using a quantitative approach, the population in this study amounted to 154,000, with a sample of 347 respondents who are consumers of Mischief Denim, selected through a simple random sampling technique. The data were statistically processed using the structural equation modeling (SEM) method with AMOS for Windows. The findings of this study reveal that product quality, co-branding, and purchase decision fall into the high category. Both product quality and co-branding have a positive and significant influence on purchase decisions. This indicates that improvements in product quality and co-branding will result in higher p…
date: 2025-08-26
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH PRODUCT QUALITY DAN CO-BRANDING TERHADAP PURCHASE DECISION : Survei terhadap Konsumen Mischief Denim (Text)
subject: HF Commerce
subject: L Education (General)

PENGARUH PRODUCT QUALITY DAN CO-BRANDING TERHADAP PURCHASE DECISION : Survei terhadap Konsumen Mischief Denim (Text)
type: Document
has file: S_MBS_2004126_Title.pdf
has part: S_MBS_2004126_Title.pdf

PENGARUH PRODUCT QUALITY DAN CO-BRANDING TERHADAP PURCHASE DECISION : Survei terhadap Konsumen Mischief Denim (Text)
type: Document
has file: S_MBS_2004126_Chapter 1.pdf
has part: S_MBS_2004126_Chapter 1.pdf

PENGARUH PRODUCT QUALITY DAN CO-BRANDING TERHADAP PURCHASE DECISION : Survei terhadap Konsumen Mischief Denim (Text)
type: Document

PENGARUH PRODUCT QUALITY DAN CO-BRANDING TERHADAP PURCHASE DECISION : Survei terhadap Konsumen Mischief Denim (Text)
type: Document
has file: S_MBS_2004126_Chapter 3.pdf
has part: S_MBS_2004126_Chapter 3.pdf

PENGARUH PRODUCT QUALITY DAN CO-BRANDING TERHADAP PURCHASE DECISION : Survei terhadap Konsumen Mischief Denim (Text)
type: Document

PENGARUH PRODUCT QUALITY DAN CO-BRANDING TERHADAP PURCHASE DECISION : Survei terhadap Konsumen Mischief Denim (Text)
type: Document
has file: S_MBS_2004126_Chapter 5.pdf
has part: S_MBS_2004126_Chapter 5.pdf

PENGARUH PRODUCT QUALITY DAN CO-BRANDING TERHADAP PURCHASE DECISION : Survei terhadap Konsumen Mischief Denim (Text)
type: Document

Universitas Pendidikan Indonesia
type: Organization

KODEPRODI87210#Pendidikan Bisnis_S1, Universitas Pendidikan Indonesia
type: Organization

- Puspo Dewi Dirgantari
type: Person
given name: -
family name: Puspo Dewi Dirgantari

- Lili Adi Wibowo
type: Person
given name: -
family name: Lili Adi Wibowo

- Ghalis Diah Khaerunnissa
type: Person
given name: -
family name: Ghalis Diah Khaerunnissa

HTML Summary of #142429 PENGARUH PRODUCT QUALITY DAN CO-BRANDING TERHADAP PURCHASE DECISION : Survei terhadap Konsumen Mischief Denim
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primary topic: PENGARUH PRODUCT QUALITY DAN CO-BRANDING TERHADAP PURCHASE DECISION : Survei terhadap Konsumen Mischief Denim

HF Commerce
type: Concept

L Education (General)
type: Concept