?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=%22-%22&rft.aulast=Fauzan+Nurhammam&rft.au=Fauzan+Nurhammam%2C+%22-%22&rft.inst=Universitas+Pendidikan+Indonesia&rft.title=ANALISIS+KONTEN+SHORT+VIDEO+DAN+LIVE+STREAMING+VTUBER+PADA+KANAL+YOUTUBE+%E2%80%9CAYANO+WORLD%E2%80%9D+TERHADAP+ENGAGEMENT+PENONTON+DI+APLIKASI+YOUTUBE&rft.date=30+July+2025&rft.degree=S1