<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "FAMILY ECONOMIC STRATEGIES THROUGH DIGITAL MARKETING: A Qualitative Study of Home-Based \r\nBusinesses"^^ . "This study examines family economic strategies through digital marketing implementation in home-based \r\nbusinesses within community-based empowerment frameworks. Using a qualitative case study approach in \r\nIbun District, Bandung Regency, West Java, this research involved 2 home-based business operators from the \r\nLocal Hero women's community, selected through purposive sampling. Data collection employed triangulated \r\nmethods including in-depth interviews, direct observation, and documentation analysis of digital marketing \r\nactivities. Findings reveal that home-based businesses have evolved from supplementary income sources to \r\nprimary economic pillars for family sustainability. Digital marketing strategies demonstrate sophisticated \r\nadaptation utilizing integrated platforms (WhatsApp Business, Facebook, and Shopee) with systematic \r\napproaches including visual content optimization, strategic promotional timing, and sustained customer \r\nengagement of 2-4 interactions weekly. Family involvement transcends labor distribution, creating \r\ncollaborative entrepreneurial ecosystems that reinforce social cohesion and intergenerational knowledge \r\ntransfer. The Local Hero community functions as a critical enabler, providing structured learning frameworks, \r\npeer experience sharing, and digital marketing networks that strengthen family economic positioning. This \r\nresearch contributes to theoretical understanding of community-mediated digital transformation in family \r\neconomies and offers practical frameworks for scaling technology-based economic empowerment initiatives in \r\nsimilar socio-economic contexts."^^ . "2025-08-29" . . . . "Universitas Pendidikan Indonesia"^^ . . . "KODEPRODI86205#Pendidikan Masyarakat_S1, Universitas Pendidikan Indonesia"^^ . . . . . . . . . . . . . . . . . . . . . "-"^^ . "Puti Az-Zahra"^^ . "- Puti Az-Zahra"^^ . . "-"^^ . "Yanti Shantini"^^ . "- Yanti Shantini"^^ . . "-"^^ . "Purnomo"^^ . "- Purnomo"^^ . . "-"^^ . "Asep Saepudin"^^ . "- Asep Saepudin"^^ . . . . . . "FAMILY ECONOMIC STRATEGIES THROUGH DIGITAL MARKETING: A Qualitative Study of Home-Based \r\nBusinesses (Text)"^^ . . . "FAMILY ECONOMIC STRATEGIES THROUGH DIGITAL MARKETING: A Qualitative Study of Home-Based \r\nBusinesses (Text)"^^ . . . "TA_ART_S_PENMAS_1801267_SK .pdf"^^ . . "HTML Summary of #141671 \n\nFAMILY ECONOMIC STRATEGIES THROUGH DIGITAL MARKETING: A Qualitative Study of Home-Based \nBusinesses\n\n" . "text/html" . . . "HC Economic History and Conditions"@en . . . "HF Commerce"@en . . . "L Education (General)"@en . .