eprintid: 141461 rev_number: 29 eprint_status: archive userid: 219577 dir: disk0/00/14/14/61 datestamp: 2025-09-30 06:49:08 lastmod: 2025-09-30 06:49:08 status_changed: 2025-09-30 06:49:08 type: thesis metadata_visibility: show creators_name: Muhammad Muhsin Salim, - creators_name: Maya Sari, - creators_name: Sulastri, - creators_nim: NIM2105766 creators_nim: NIDN0005077103 creators_nim: NIDN0023038209 creators_id: muhsin@upi.edu creators_id: mayasari@upi.edu creators_id: sulastri@upi.edu contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_name: Maya Sari, - contributors_name: Sulastri, - contributors_nidn: NIDN0005077103 contributors_nidn: NIDN0023038209 contributors_id: mayasari@upi.edu contributors_id: sulastri@upi.edu title: PENGARUH HERDING BEHAVIOR TERHADAP KEPUTUSAN INVESTASI CRYPTOCURRENCIES: Studi pada Pengikut Akun Instagram Indodax ispublished: pub subjects: HG subjects: HJ subjects: L1 divisions: PEBIS full_text_status: restricted keywords: Indodax, Keputusan Investasi, Kripto, Perilaku Berkelompok, Perilaku Keuangan Behavioral Finance, Cryptocurrency, Herding Behavior, Indodax, Investment Decision note: ID Sinta Dosen Pembimbing: Maya Sari: 5984857 Sulastri: 6067962 abstract: Penelitian ini bertujuan untuk menganalisis pengaruh herding behavior terhadap keputusan investasi cryptocurrency pada pengikut akun Instagram resmi Indodax. Penelitian ini menggunakan pendekatan deskriptif dan verifikatif dengan melibatkan 400 responden yang dipilih melalui rumus Slovin. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear sederhana dengan bantuan SPSS. Berdasarkan hasil rekapitulasi data, tingkat herding behavior investor cryptocurrency termasuk dalam kategori tinggi, dengan capaian sebesar 81,31% dari skor ideal, di mana dimensi yang paling dominan adalah spontaneous. Gambaran keputusan investasi juga menunjukkan hasil yang positif, yakni berada pada kategori efektif dengan capaian sebesar 79,77% dari skor ideal, dan dimensi paling dominan adalahinvestment return. Hasil penelitian menunjukkan bahwa herding behavior berpengaruh positif dan signifikan terhadap keputusan investasi. Temuan ini mengindikasikan bahwa herding behavior dapat menjadi respons rasional dalam situasi pasar yang tidak pasti, namun penguatan analisis individu tetap diperlukan agar keputusan investasi lebih seimbang dan terukur. This study aims to analyze the influence of herding behavior on cryptocurrency investment decisions among followers of the official Instagram account of Indodax. The research employed a descriptive and verification approach, involving 400 respondents selected using Slovin's formula. Data were collected through structured questionnaires and analyzed using simple linear regression with the help of SPSS. Based on the descriptive data recap, the level of herding behavior among cryptocurrency investors was categorized as high, with an achievement of 81.31% of the ideal score, where the most dominant dimension was spontaneous. The overview of investment decision-making also showed a positive result, categorized as effective, with a score of 79.77% of the ideal, and the most dominant dimension was investment return. The research findings indicate that herding behavior has a positive and significant effect on investment decisions. These findings suggest that herding behavior may serve as a rational response in uncertain market conditions; however, strengthening individual analytical skills remains necessary to ensure more balanced and measured investment decisions. date: 2025-07-30 date_type: published institution: Universitas Pendidikan Indonesia department: KODEPRODI87210#Pendidikan Bisnis_S1 thesis_type: other thesis_name: other official_url: https://repository.upi.edu/ related_url_url: https://perpustakaan.upi.edu/ related_url_type: org citation: Muhammad Muhsin Salim, - and Maya Sari, - and Sulastri, - (2025) PENGARUH HERDING BEHAVIOR TERHADAP KEPUTUSAN INVESTASI CRYPTOCURRENCIES: Studi pada Pengikut Akun Instagram Indodax. S1 thesis, Universitas Pendidikan Indonesia. document_url: http://repository.upi.edu/141461/1/S_MBS_2105766_Title.pdf document_url: http://repository.upi.edu/141461/2/S_MBS_2105766_Chapter1.pdf document_url: http://repository.upi.edu/141461/3/S_MBS_2105766_Chapter2.pdf document_url: http://repository.upi.edu/141461/5/S_MBS_2105766_Chapter3.pdf document_url: http://repository.upi.edu/141461/7/S_MBS_2105766_Chapter4.pdf document_url: http://repository.upi.edu/141461/4/S_MBS_2105766_Chapter5.pdf document_url: http://repository.upi.edu/141461/8/S_MBS_2105766_Appendix.pdf