TY  - THES
PB  - Universitas Pendidikan Indonesia
KW  - Indodax
KW  -  Keputusan Investasi
KW  -  Kripto
KW  -  Perilaku Berkelompok
KW  -  Perilaku Keuangan

Behavioral Finance
KW  -  Cryptocurrency
KW  -  Herding Behavior
KW  -  Indodax
KW  -  Investment Decision
UR  - https://repository.upi.edu/
N2  - Penelitian ini bertujuan untuk menganalisis pengaruh herding behavior terhadap keputusan investasi cryptocurrency pada pengikut akun Instagram resmi Indodax. Penelitian ini menggunakan pendekatan deskriptif dan verifikatif dengan melibatkan 400 responden yang dipilih melalui rumus Slovin. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear sederhana dengan bantuan SPSS. Berdasarkan hasil rekapitulasi data, tingkat herding behavior investor cryptocurrency termasuk dalam kategori tinggi, dengan capaian sebesar 81,31% dari skor ideal, di mana dimensi yang paling dominan adalah spontaneous. Gambaran keputusan investasi juga menunjukkan hasil yang positif, yakni berada pada kategori efektif dengan capaian sebesar 79,77% dari skor ideal, dan dimensi paling dominan adalahinvestment return. Hasil penelitian menunjukkan bahwa herding behavior berpengaruh positif dan signifikan terhadap keputusan investasi. Temuan ini mengindikasikan bahwa herding behavior dapat menjadi respons rasional dalam situasi pasar yang tidak pasti, namun penguatan analisis individu tetap diperlukan agar keputusan investasi lebih seimbang dan terukur.

This study aims to analyze the influence of herding behavior on cryptocurrency investment decisions among followers of the official Instagram account of Indodax. The research employed a descriptive and verification approach, involving 400 respondents selected using Slovin's formula. Data were collected through structured questionnaires and analyzed using simple linear regression with the help of SPSS. Based on the descriptive data recap, the level of herding behavior among cryptocurrency investors was categorized as high, with an achievement of 81.31% of the ideal score, where the most dominant dimension was spontaneous. The overview of investment decision-making also showed a positive result, categorized as effective, with a score of 79.77% of the ideal, and the most dominant dimension was investment return. The research findings indicate that herding behavior has a positive and significant effect on investment decisions. These findings suggest that herding behavior may serve as a rational response in uncertain market conditions; however, strengthening individual analytical skills remains necessary to ensure more balanced and measured investment decisions.
TI  - PENGARUH HERDING BEHAVIOR TERHADAP KEPUTUSAN INVESTASI CRYPTOCURRENCIES: Studi pada Pengikut Akun Instagram Indodax
M1  - other
A1  - Muhammad Muhsin Salim, -
A1  - Maya Sari, -
A1  - Sulastri, -
ID  - repoupi141461
N1  - ID Sinta Dosen Pembimbing:
Maya Sari: 5984857
Sulastri: 6067962
Y1  - 2025/07/30/
AV  - restricted
ER  -