eprintid: 141380 rev_number: 42 eprint_status: archive userid: 219568 dir: disk0/00/14/13/80 datestamp: 2025-10-01 01:23:50 lastmod: 2025-10-01 01:23:50 status_changed: 2025-10-01 01:23:50 type: thesis metadata_visibility: show creators_name: Nisa Septri Wijayanti, - creators_name: Agus Sudono, - creators_name: Purna Hindayani, - creators_nim: NIM2105709 creators_nim: NIDN0008058204 creators_nim: NIDN0012028903 creators_id: nisaseptri992@upi.edu creators_id: sudono@upi.edu creators_id: purnahindayani@upi.edu contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_name: Agus Sudono, - contributors_name: Purna Hindayani, - contributors_nidn: NIDN0008058204 contributors_nidn: NIDN0012028903 contributors_id: sudono@upi.edu contributors_id: purnahindayani@upi.edu title: PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KUDAPAN TRADISIONAL DI KECAMATAN KARANGAMPEL KABUPATEN INDRAMAYU ispublished: pub subjects: HD subjects: HD28 subjects: TX divisions: MIK full_text_status: restricted keywords: Persepsi Harga, Kualitas Produk, Kualitas Pelayanan, Keputusan Pembelian, Konsumen Kudapan Tradisional Karangampel, Indramayu Price Perception, Product Quality, Service Quality, Purchase Decision, Consumers of Traditional Snacks Karangampel, Indramayu note: ID SINTA Dosen Pembimbing: Agus Sudono : 6134240 Purna Hindayani : 6745708 abstract: Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh persepsi harga, kualitas produk, dan kualitas pelayanan terhadap keputusan pembelian konsumen kudapan tradisional di Kecamatan Karangampel Kabupaten Indramayu. Lokasi penelitian ini berlokasi di Kecamatan Karangampel, Kabupaten Indramayu. Metode yang digunakan pada penelitian ini adalah deskriptif kuantitatif, dengan teknik penarikan sampel random sampling. Jumlah sampel yang digunakan yaitu 100 responden dengan karakteristik pernah mengetahui atau mencicipi serta berkunjung atau membeli kudapan tradisional di Kabupaten Indramayu. Teknik pengumpulan data yang digunakan adalah penyebaran kuesioner sebagai sumber data primer, sedangkan data sekunder diperoleh melalui studi literatur seperti jurnal, skripsi, dan informasi dari internet. Pengujian hipotesis dilakukan dengan analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa persepsi harga, kualitas produk, dan kualitas pelayanan berpengaruh positif dan signifikan baik secara parsial (uji-t) maupun simultan (uji-F) terhadap keputusan pembelian konsumen kudapan tradisional di Kecamatan Karangampel Kabupaten Indramayu. Nilai koefisien determinasi (R²) yang diperoleh adalah sebesar Rsquare 0,780, yang menunjukkan bahwa ketiga variabel independen tersebut mampu menjelaskan 78% variabel keputusan pembelian, sementara 22% sisanya dipengaruhi oleh faktor lain di luar variabel yang diteliti. The purpose of this study is to find out how the influence of price perception, product quality, and service quality on the purchase decision of traditional snacks in Indramayu Regency. The location of this research is located in Karangampel District, Indramayu Regency. The method used in this study is quantitative descriptive, with a random sampling sampling technique. The number of samples used was 100 respondents with the characteristics of having known or tasted and visited or bought traditional snacks in Indramayu Regency. The data collection technique used is the dissemination of questionnaires as a primary data source, while secondary data is obtained through literature studies such as journals, theses, and information from the internet. Hypothesis testing was carried out by multiple linear regression analysis. The results of this study show that the perception of price, product quality, and service quality have a positive and significant effect both partially (t-test) and simultaneously (F-test) on the decision to purchase traditional snacks in Indramayu Regency. The value of the determination coefficient (R²) obtained was Rsquare 0.780, which indicates that the three independent variables were able to explain 78% of the purchase decision variables, while the remaining 22% were influenced by factors other than the variables studied. date: 2025-08-29 date_type: published institution: Universitas Pendidikan Indonesia department: KODEPRODI93203#Manajemen_Industri_Katering_S1 thesis_type: other thesis_name: other official_url: https://repository.upi.edu/ related_url_url: https://perpustakaan.upi.edu/ related_url_type: org citation: Nisa Septri Wijayanti, - and Agus Sudono, - and Purna Hindayani, - (2025) PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KUDAPAN TRADISIONAL DI KECAMATAN KARANGAMPEL KABUPATEN INDRAMAYU. S1 thesis, Universitas Pendidikan Indonesia. document_url: http://repository.upi.edu/141380/2/S_MIK_2105709_Chapter1.pdf document_url: http://repository.upi.edu/141380/4/S_MIK_2105709_Chapter2.pdf document_url: http://repository.upi.edu/141380/8/S_MIK_2105709_Title.pdf document_url: http://repository.upi.edu/141380/5/S_MIK_2105709_Chapter3.pdf document_url: http://repository.upi.edu/141380/7/S_MIK_2105709_Chapter4.pdf document_url: http://repository.upi.edu/141380/6/S_MIK_2105709_Chapter5.pdf document_url: http://repository.upi.edu/141380/3/S_MIK_2105709_Appendix.pdf