%I Universitas Pendidikan Indonesia
%O https://scholar.google.com/citations?hl=en&user=LCm_XKEAAAAJ&scilu=&scisig=ACUpqDcAAAAAaNpjt1Ftcp4mgEzviw68DCq8czs&gmla=AH8HC4zN4gj5gA8Wjhyh72Ic0SsVEnEeAjzpbvhy8go0DJ44mqSbNkuP-TD9ykDyEbp-pcu2Z34f_qxHp21cn897NDLNz9IQWf9FYt4&sciund=17467037780190903247

ID SINTA Dosen Pembimbing:
AHMAD HUDAIBY GALIH KUSUMAH: 5989818
%K Flow experience, Perceived value, Kepuasan, kuliner, Kota Bandung.

Flow experience, Perceived value, Satisfaction, Culinary, Bandung City
%L repoupi141329
%D 2025
%X ABSTRAK
“PENGARUH FLOW EXPERIENCE TERHADAP KEPUASAN
PENGUNJUNG KULINER MELALUI PERCEIVED VALUE DI KOTA
BANDUNG”
Oleh:
Naufal Islami Reihan
2109189
Penelitian ini bertujuan untuk menganalisis pengaruh flow experience terhadap
kepuasan pengunjung kuliner di Kota Bandung, dengan mempertimbangkan peran
perceived value sebagai variabel mediasi. Kota Bandung, sebagai salah satu
destinasi kuliner terkemuka, menawarkan berbagai pengalaman gastronomi yang
unik, sehingga penting untuk memahami bagaimana keterlibatan emosional dan
persepsi nilai pengunjung memengaruhi kepuasan mereka. Studi ini mengadopsi
pendekatan kuantitatif dengan metode survei, di mana kuesioner disebarkan kepada
245 responden yang pernah mengunjungi Kota Bandung untuk berkuliner. Data
yang terkumpul dianalisis menggunakan Partial Least Square-Structural Equation
Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa flow experience
berpengaruh signifikan terhadap perceived value dan kepuasan pengunjung. Lebih
lanjut, perceived value terbukti memediasi secara parsial hubungan antara flow
experience dan kepuasan pengunjung. Temuan ini menegaskan pentingnya
menciptakan pengalaman berkunjung yang imersif dan bernilai tinggi untuk
meningkatkan kepuasan. Implikasi praktis dari penelitian ini yaitu memberikan
acuan bagi pengelola destinasi dan pelaku usaha kuliner di Kota Bandung dalam
merancang strategi pelayanan yang mampu meningkatkan pengalaman dan persepsi
nilai pengunjung secara keseluruhan.
Kata Kunci: Flow experience, Perceived value, Kepuasan, kuliner, Kota Bandung.


ABSTRACT
“THE EFFECT OF FLOW EXPERIENCE ON THE SATISFACTION OF
CULINARY VISITORS THROUGH PERCEIVED VALUE IN THE CITY OF
BANDUNG”
By:
Naufal Islami Reihan
2109189
This research investigates the impact of flow experience on the satisfaction of
culinary visitors in Bandung City, with perceived value serving as a mediating
variable. Given Bandung's status as a prominent culinary tourism destination in
Indonesia, it is crucial to understand how visitors emotional involvement and
perception of value shape their overall satisfaction. Utilizing a quantitative
approach, the study collected data through a survey administered to 245
respondents who had participated in culinary tourism in Bandung City. The data
were analyzed using Partial Least Squares-Structural Equation Modeling (PLSSEM). The findings reveal that flow experience has a significant influence on both
perceived value and visitors satisfaction. Furthermore, the results indicate that
perceived value partially mediates the relationship between flow experience and
satisfaction. These insights emphasize the importance of designing immersive and
high-value tourism experiences to boost tourist satisfaction. The practical
implications of this study are significant for destination managers and culinary
business owners in Bandung City. The findings can serve as a guide for developing
service strategies that enhance both the tourists' experience and their perception of
value.
Keywords: Flow experience, Perceived value, Satisfaction, Culinary, Bandung City
%A - Naufal Islami Reihan
%A - Ahmad Hudaiby Galih kusumah
%T PENGARUH FLOW EXPERIENCE TERHADAP KEPUASAN
PENGUNJUNG KULINER MELALUI PERCEIVED VALUE DI
KOTA BANDUNG