<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://repository.upi.edu/id/eprint/140939> .
<http://repository.upi.edu/id/eprint/140939> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Thesis> .
<http://repository.upi.edu/id/eprint/140939> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Article> .
<http://repository.upi.edu/id/eprint/140939> <http://purl.org/dc/terms/title> "PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY SPOTIFY: Studi\r\nPada Generasi Z di Kota Bandung"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/140939> <http://purl.org/ontology/bibo/abstract> "Penelitian ini dilatarbelakangi oleh berbagai tantangan yang dihadapi Spotify dalam \r\nmempertahankan loyalitas pengguna, khususnya Generasi Z di Kota Bandung, di \r\ntengah persaingan ketat, kemiripan fitur antar platform, dominasi pengguna \r\nfreemium, serta keluhan terhadap kualitas layanan. Penelitian ini bertujuan untuk \r\nmengetahui gambaran serta menganalisis pengaruh brand image dan brand trust \r\nterhadap brand loyalty pengguna Spotify. Pendekatan yang digunakan adalah \r\nkuantitatif dengan metode deskriptif dan eksplanatori. Data diperoleh melalui \r\nsurvei online terhadap 250 responden Generasi Z pengguna Spotify di Kota \r\nBandung, dan dianalisis menggunakan teknik Partial Least Square-Structural \r\nEquation Modeling (PLS-SEM) melalui aplikasi SmartPLS 3.2.9. Hasil penelitian \r\nmenunjukkan bahwa brand image dan brand trust berpengaruh positif dan \r\nsignifikan terhadap brand loyalty. Temuan ini mengindikasikan bahwa persepsi \r\npositif terhadap brand image serta tingkat brand trust yang tinggi mampu \r\nmendorong loyalitas dan rekomendasi pengguna. Oleh karena itu, penguatan brand \r\nimage dan brand trust menjadi strategi penting bagi Spotify untuk mempertahankan \r\nkeunggulan kompetitifnya. \r\n\r\nThis study is motivated by various challenges faced by Spotify in maintaining user \r\nloyalty, particularly among Generation Z in Bandung City, amidst intense \r\ncompetition, feature similarities across platforms, the dominance of freemium \r\nusers, and user complaints regarding service quality. This research aims to identify \r\nand analyze the influence of brand image and brand trust on the brand loyalty of \r\nSpotify users. A quantitative approach was employed, using descriptive and \r\nexplanatory methods. Data were collected through an online survey involving 250 \r\nGeneration Z respondents who use Spotify in Bandung, and analyzed using the \r\nPartial Least Square-Structural Equation Modeling (PLS-SEM) technique with the \r\nSmartPLS 3.2.9 software. The findings indicate that brand image and brand trust \r\nhave a positive and significant effect on brand loyalty. These results suggest that a \r\npositive perception of brand image and a high level of brand trust can enhance user \r\nloyalty and increase their likelihood of recommending the platform. Therefore, \r\nstrengthening brand image and brand trust is a crucial strategy for Spotify to \r\nmaintain its competitive advantage."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/140939> <http://purl.org/dc/terms/date> "2025-08-21" .
<http://repository.upi.edu/id/document/2494715> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://repository.upi.edu/id/document/2494722> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://repository.upi.edu/id/document/2494723> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://repository.upi.edu/id/document/2494724> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://repository.upi.edu/id/document/2494725> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://repository.upi.edu/id/document/2494726> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://repository.upi.edu/id/document/2494728> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> .
<http://repository.upi.edu/id/org/ext-a9c2eb0511b02850a1b786cbd18c66dd> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://repository.upi.edu/id/org/ext-a9c2eb0511b02850a1b786cbd18c66dd> <http://xmlns.com/foaf/0.1/name> "Universitas Pendidikan Indonesia"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/140939> <http://purl.org/dc/terms/issuer> <http://repository.upi.edu/id/org/ext-a9c2eb0511b02850a1b786cbd18c66dd> .
<http://repository.upi.edu/id/org/ext-f4305df7373a05edbc62e4e33712e2f8> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
<http://repository.upi.edu/id/org/ext-f4305df7373a05edbc62e4e33712e2f8> <http://xmlns.com/foaf/0.1/name> "KODEPRODI61201#Manajemen_S1, Universitas Pendidikan Indonesia"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/org/ext-f4305df7373a05edbc62e4e33712e2f8> <http://purl.org/dc/terms/isPartOf> <http://repository.upi.edu/id/org/ext-a9c2eb0511b02850a1b786cbd18c66dd> .
<http://repository.upi.edu/id/eprint/140939> <http://purl.org/dc/terms/issuer> <http://repository.upi.edu/id/org/ext-f4305df7373a05edbc62e4e33712e2f8> .
<http://repository.upi.edu/id/org/ext-a9c2eb0511b02850a1b786cbd18c66dd> <http://purl.org/dc/terms/hasPart> <http://repository.upi.edu/id/org/ext-f4305df7373a05edbc62e4e33712e2f8> .
<http://repository.upi.edu/id/eprint/140939> <http://purl.org/ontology/bibo/status> <http://purl.org/ontology/bibo/status/published> .
<http://repository.upi.edu/id/eprint/140939> <http://purl.org/dc/terms/creator> <http://repository.upi.edu/id/person/ext-ritarosinta@upi.edu> .
<http://repository.upi.edu/id/eprint/140939> <http://purl.org/ontology/bibo/authorList> <http://repository.upi.edu/id/eprint/140939#authors> .
<http://repository.upi.edu/id/eprint/140939#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_1> <http://repository.upi.edu/id/person/ext-ritarosinta@upi.edu> .
<http://repository.upi.edu/id/eprint/140939> <http://purl.org/dc/terms/creator> <http://repository.upi.edu/id/person/ext-asepmiftahuddin@upi.edu> .
<http://repository.upi.edu/id/eprint/140939> <http://purl.org/ontology/bibo/authorList> <http://repository.upi.edu/id/eprint/140939#authors> .
<http://repository.upi.edu/id/eprint/140939#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_2> <http://repository.upi.edu/id/person/ext-asepmiftahuddin@upi.edu> .
<http://repository.upi.edu/id/eprint/140939> <http://purl.org/dc/terms/creator> <http://repository.upi.edu/id/person/ext-eka_surachman@upi.edu> .
<http://repository.upi.edu/id/eprint/140939> <http://purl.org/ontology/bibo/authorList> <http://repository.upi.edu/id/eprint/140939#authors> .
<http://repository.upi.edu/id/eprint/140939#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_3> <http://repository.upi.edu/id/person/ext-eka_surachman@upi.edu> .
<http://repository.upi.edu/id/eprint/140939> <http://www.loc.gov/loc.terms/relators/THS> <http://repository.upi.edu/id/person/ext-asepmiftahuddin@upi.edu> .
<http://repository.upi.edu/id/eprint/140939> <http://www.loc.gov/loc.terms/relators/THS> <http://repository.upi.edu/id/person/ext-eka_surachman@upi.edu> .
<http://repository.upi.edu/id/person/ext-asepmiftahuddin@upi.edu> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://repository.upi.edu/id/person/ext-asepmiftahuddin@upi.edu> <http://xmlns.com/foaf/0.1/givenName> "-"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-asepmiftahuddin@upi.edu> <http://xmlns.com/foaf/0.1/familyName> "Asep Miftahuddin"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-asepmiftahuddin@upi.edu> <http://xmlns.com/foaf/0.1/name> "- Asep Miftahuddin"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-ritarosinta@upi.edu> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://repository.upi.edu/id/person/ext-ritarosinta@upi.edu> <http://xmlns.com/foaf/0.1/givenName> "-"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-ritarosinta@upi.edu> <http://xmlns.com/foaf/0.1/familyName> "Rita Rosinta"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-ritarosinta@upi.edu> <http://xmlns.com/foaf/0.1/name> "- Rita Rosinta"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-eka_surachman@upi.edu> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://repository.upi.edu/id/person/ext-eka_surachman@upi.edu> <http://xmlns.com/foaf/0.1/givenName> "-"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-eka_surachman@upi.edu> <http://xmlns.com/foaf/0.1/familyName> "Eka Surachman"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-eka_surachman@upi.edu> <http://xmlns.com/foaf/0.1/name> "- Eka Surachman"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/140939> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/EPrint> .
<http://repository.upi.edu/id/eprint/140939> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/ThesisEPrint> .
<http://repository.upi.edu/id/eprint/140939> <http://purl.org/dc/terms/isPartOf> <http://repository.upi.edu/id/repository> .
<http://repository.upi.edu/id/eprint/140939> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2494715> .
<http://repository.upi.edu/id/document/2494715> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://repository.upi.edu/id/document/2494715> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY SPOTIFY: Studi\r\nPada Generasi Z di Kota Bandung (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/document/2494715> <http://eprints.org/ontology/hasFile> <http://repository.upi.edu/140939/1/S_PEM_2102044_Title.pdf> .
<http://repository.upi.edu/id/document/2494715> <http://purl.org/dc/terms/hasPart> <http://repository.upi.edu/140939/1/S_PEM_2102044_Title.pdf> .
<http://repository.upi.edu/140939/1/S_PEM_2102044_Title.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "S_PEM_2102044_Title.pdf"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/140939> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2494722> .
<http://repository.upi.edu/id/document/2494722> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://repository.upi.edu/id/document/2494722> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY SPOTIFY: Studi\r\nPada Generasi Z di Kota Bandung (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/document/2494722> <http://eprints.org/ontology/hasFile> <http://repository.upi.edu/140939/2/S_PEM_2102044_Chapter1.pdf> .
<http://repository.upi.edu/id/document/2494722> <http://purl.org/dc/terms/hasPart> <http://repository.upi.edu/140939/2/S_PEM_2102044_Chapter1.pdf> .
<http://repository.upi.edu/140939/2/S_PEM_2102044_Chapter1.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "S_PEM_2102044_Chapter1.pdf"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/140939> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2494723> .
<http://repository.upi.edu/id/document/2494723> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://repository.upi.edu/id/document/2494723> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY SPOTIFY: Studi\r\nPada Generasi Z di Kota Bandung (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/140939> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2494724> .
<http://repository.upi.edu/id/document/2494724> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://repository.upi.edu/id/document/2494724> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY SPOTIFY: Studi\r\nPada Generasi Z di Kota Bandung (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/document/2494724> <http://eprints.org/ontology/hasFile> <http://repository.upi.edu/140939/4/S_PEM_2102044_Chapter3.pdf> .
<http://repository.upi.edu/id/document/2494724> <http://purl.org/dc/terms/hasPart> <http://repository.upi.edu/140939/4/S_PEM_2102044_Chapter3.pdf> .
<http://repository.upi.edu/140939/4/S_PEM_2102044_Chapter3.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "S_PEM_2102044_Chapter3.pdf"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/140939> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2494725> .
<http://repository.upi.edu/id/document/2494725> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://repository.upi.edu/id/document/2494725> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY SPOTIFY: Studi\r\nPada Generasi Z di Kota Bandung (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/140939> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2494726> .
<http://repository.upi.edu/id/document/2494726> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://repository.upi.edu/id/document/2494726> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY SPOTIFY: Studi\r\nPada Generasi Z di Kota Bandung (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/document/2494726> <http://eprints.org/ontology/hasFile> <http://repository.upi.edu/140939/6/S_PEM_2102044_Chapter5.pdf> .
<http://repository.upi.edu/id/document/2494726> <http://purl.org/dc/terms/hasPart> <http://repository.upi.edu/140939/6/S_PEM_2102044_Chapter5.pdf> .
<http://repository.upi.edu/140939/6/S_PEM_2102044_Chapter5.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "S_PEM_2102044_Chapter5.pdf"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/140939> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2494728> .
<http://repository.upi.edu/id/document/2494728> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://repository.upi.edu/id/document/2494728> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY SPOTIFY: Studi\r\nPada Generasi Z di Kota Bandung (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/140939> <http://www.w3.org/2000/01/rdf-schema#seeAlso> <http://repository.upi.edu/140939/> .
<http://repository.upi.edu/140939/> <http://purl.org/dc/elements/1.1/title> "HTML Summary of #140939 \n\nPENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY SPOTIFY: Studi&#13;\nPada Generasi Z di Kota Bandung\n\n" .
<http://repository.upi.edu/140939/> <http://purl.org/dc/elements/1.1/format> "text/html" .
<http://repository.upi.edu/140939/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://repository.upi.edu/id/eprint/140939> .
<http://repository.upi.edu/id/subject/HD28> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://repository.upi.edu/id/subject/HD28> <http://www.w3.org/2004/02/skos/core#prefLabel> "HD28 Management. Industrial Management"@en .
<http://repository.upi.edu/id/eprint/140939> <http://purl.org/dc/terms/subject> <http://repository.upi.edu/id/subject/HD28> .
<http://repository.upi.edu/id/subject/HN> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://repository.upi.edu/id/subject/HN> <http://www.w3.org/2004/02/skos/core#prefLabel> "HN Social history and conditions. Social problems. Social  reform"@en .
<http://repository.upi.edu/id/eprint/140939> <http://purl.org/dc/terms/subject> <http://repository.upi.edu/id/subject/HN> .