eprintid: 140619 rev_number: 57 eprint_status: archive userid: 219265 dir: disk0/00/14/06/19 datestamp: 2025-10-08 04:06:18 lastmod: 2025-10-08 04:06:18 status_changed: 2025-10-08 04:06:18 type: thesis metadata_visibility: show creators_name: Blantika Roessova Pamungkas, - creators_name: Sri Marhanah, - creators_name: Rosita, - creators_nim: NIM1909381 creators_nim: NIDN0014108102 creators_nim: NIDN0019107804 creators_id: blantikar@gmail.com creators_id: srimarhanah@upi.edu creators_id: rosita1019@upi.edu contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_name: Sri Marhanah, - contributors_name: Rosita, - contributors_nidn: NIDN0014108102 contributors_nidn: NIDN0019107804 contributors_id: srimarhanah@upi.edu contributors_id: rosita1019@upi.edu title: PENGARUH DAYA TARIK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG OBJEK WISATA CIBULAN KAB.KUNINGAN ispublished: pub subjects: GV subjects: HF divisions: res full_text_status: restricted keywords: Daya tarik dan kualitas pelayanan dapat mempengaruhi kepuasan pengunjung di Objek Wisata Cibulan Kabupaten Kuningan The attractiveness and quality of service can influence visitor satisfaction at the Cibulan Tourist Attraction in Kuningan Regency note: https://scholar.google.com/citations?view_op=new_profile&hl=en ID Sinta Dosen Pembimbing: Sri Marhanah: 5993537 Rosita: 5997470 abstract: ABSTRAK Penelitian ini menganalisis pengaruh daya tarik dan kualitas pelayanan terhadap kepuasan pengunjung Objek Wisata Cibulan, Kuningan. Menggunakan metode deskriptif kuantitatif dengan 100 responden melalui simple random sampling, data dikumpulkan lewat kuesioner yang valid dan reliabel, lalu dianalisis dengan regresi linier berganda, uji t, dan uji F menggunakan SPSS 24.0. Hasil menunjukkan daya tarik dan kualitas pelayanan, baik secara parsial maupun simultan, berpengaruh positif signifikan terhadap kepuasan pengunjung. Disarankan pengelola meningkatkan keunikan daya tarik, kebersihan lingkungan, dan mutu pelayanan untuk mempertahankan serta meningkatkan jumlah kunjungan. Kata kunci: daya tarik, kualitas pelayanan, kepuasan pengunjung, Cibulan. ABSTRACT This study examines the effect of tourist attraction and service quality on visitor satisfaction at Cibulan Tourism Object, Kuningan. Using a quantitative descriptive method with 100 respondents selected via simple random sampling, data were collected through valid and reliable questionnaires and analyzed using multiple linear regression, t-test, and F-test with SPSS 24.0. Results indicate that both tourist attraction and service quality, individually and jointly, have a positive and significant effect on visitor satisfaction. It is recommended that management enhance attraction uniqueness, environmental cleanliness, and service quality to sustain and increase visits. Keywords: tourist attraction, service quality, visitor satisfaction, Cibulan. date: 2025-08-21 date_type: published institution: Universitas Pendidikan Indonesia department: KODEPRODI93202#Manajemen Resort dan Leisure_S1 thesis_type: other thesis_name: other official_url: https://repository.upi.edu/ related_url_url: https://perpustakaan.upi.edu/ related_url_type: org citation: Blantika Roessova Pamungkas, - and Sri Marhanah, - and Rosita, - (2025) PENGARUH DAYA TARIK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG OBJEK WISATA CIBULAN KAB.KUNINGAN. S1 thesis, Universitas Pendidikan Indonesia. document_url: http://repository.upi.edu/140619/8/S_MRL_1909381_Title.pdf document_url: http://repository.upi.edu/140619/3/S_MRL_1909381_Chapter%201.pdf document_url: http://repository.upi.edu/140619/4/S_MRL_1909381_Chapter%202.pdf document_url: http://repository.upi.edu/140619/5/S_MRL_1909381_Chapter%203.pdf document_url: http://repository.upi.edu/140619/6/S_MRL_1909381_Chapter%204.pdf document_url: http://repository.upi.edu/140619/7/S_MRL_1909381_Chapter%205.pdf document_url: http://repository.upi.edu/140619/2/S_MRL_1909381_Appendix.pdf