%L repoupi140505
%K Kualitas Pelayanan Islam, FOMO (Fear Of Missing Out), Willingness To 
Pay, Personal Image, Loyalitas Jemaah.
Quality of Islamic Services, FOMO (Fear Of Missing Out), Willingness To Pay, 
Personal Image, Congregant Loyalty
%I Universitas Pendidikan Indonesia
%A - Ine Mutia
%A - Hilda Monoarfa
%A - Firmansyah
%T PERAN PERSONAL IMAGE DALAM MEMEDIASI  KUALITAS PELAYANAN ISLAM, FOMO (Fear Of Missing Out), WILLINGNESS TO PAY  TERHADAP LOYALITAS JEMAAH 
(Survei pada Jemaah Ustadz Hanan Attaki Kota Bandung)
%X Tujuan dari penelitian ini adalam untuk mengambarkan dan  menganalisis faktor-faktor 
yang mempengaruhi pengaruh peran Personal Image dalam memediasi kualitas 
pelayanan Islam, FOMO (Fear Of Missing Out), Willingness To Pay  terhadap loyalitas 
jemaah di Kota Bandung. Teori yang digunakan pada penelitian ini adalah marketing 
mix Islami dan perilaku konsumen. Metode penelitian yang digunakan adalah deskriptif 
kuantitatif dengan metode analisis SEM-PLS dan alat analisis yang digunakan adalah 
SmartPLS serta jumlah sampel yang diambil sebanyak 231. Hasil penelitian pada 
analisis deskriptif menunjukan variabel kualitas pelayanan Islam, FOMO (Fear Of 
Missing Out), Willingness To Pay, Personal Image, dan loyalitas jemaah berada pada 
kategori tinggi. Selain itu, kualitas pelayanan Islam, FOMO (Fear Of Missing Out), 
Personal Image berpengaruh positif terhadap loyalitas jemaah ustadz Hanan Attaki di 
Kota Bandung. Kemudian, Willingness To Pay, Personal Image dalam memediasi 
kualitas pelayanan Islam terhadap loyalitas jemaah, Personal Image dalam memediasi 
FOMO (Fear Of Missing Out) positif tapi tidak berpengaruh signifikan terhadap 
loyalitas jemaah ustadz Hanan Attaki di Kota Bandung. Implikasi dari penelitian ini 
adalah Ayah Amanah dapat menentukan strategi pemasaran melalui peran Personal 
Image ustadz Hanan Attaki. Lalu, perkembangan era digital saat ini haruslah dijadikaan 
momentum dalam meninglatkan daya tarik jemaah untuk loyalitas pada kajian ustadz 
Hanan Attaki.
The purpose of this study is to describe and analyse the factors influencing the role of 
Personal Image in mediating the quality of Islamic services, FOMO (Fear Of Missing 
Out), Willingness To Pay, and congregation loyalty in the city of Bandung. The theories 
used in this study are Islamic marketing mix and consumer behaviour. The research 
method used was quantitative descriptive with SEM-PLS analysis, and the analysis tool 
used was SmartPLS, with a sample size of 231. The results of the descriptive analysis 
showed that the variables of Islamic service quality, FOMO (Fear Of Missing Out), 
Willingness To Pay, Personal Image, and congregation loyalty were in the high category. 
Additionally, Islamic service quality, FOMO (Fear Of Missing Out), and Personal 
Image positively influence the loyalty of Ustadz Hanan Attaki's congregation in 
Bandung City. Furthermore, Willingness To Pay and Personal Image mediate the 
relationship between Islamic service quality and congregation loyalty, while Personal 
Image mediates FOMO (Fear Of Missing Out) positively but does not significantly 
influence the loyalty of Ustadz Hanan Attaki's congregation in Bandung City. The 
implications of this study are that Ayah Amanah can determine marketing strategies 
through the role of Ustadz Hanan Attaki's Personal Image. Furthermore, the current 
digital era should be leveraged as an opportunity to enhance the appeal of congregants' 
loyalty to Ustadz Hanan Attaki's teachings.
%D 2025
%O https://scholar.google.com/citations?user=Cshwjz8AAAAJ&hl=id
SINTA ID : 6150134
SINTA ID : 5995005