<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://repository.upi.edu/id/eprint/140374> .
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<http://repository.upi.edu/id/eprint/140374> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Article> .
<http://repository.upi.edu/id/eprint/140374> <http://purl.org/dc/terms/title> "KEPUTUSAN PEMBELIAN PRODUK KOSMETIK HALAL \r\nMELALUI SHOPEE BAROKAH \r\n(Analisis Islamic Branding, Word of Mouth, Halal Lifestyle dan \r\nLabel Halal)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/140374> <http://purl.org/ontology/bibo/abstract> "Penelitian ini berangkat dari masalah keputusan Pembelian kosmetik tanpa \r\ndilandaskan konsep syariah, khususnya melalui fitur Shopee Barokah. Penelitian \r\nini bertujuan untuk menganalisis pengaruh Islamic Branding, Word of Mouth \r\n(WOM), Halal Lifestyle, dan Label Halal terhadap keputusan pembelian produk \r\nkosmetik halal. Populasi dalam penelitian ini adalah perempuan Muslim generasi Z \r\ndi Kota Bandung yang pernah membeli produk kosmetik halal melalui Shopee \r\nBarokah, dengan jumlah sampel sebanyak 150 responden yang dipilih melalui \r\nteknik purposive sampling. Metode yang digunakan adalah kuantitatif dengan \r\npendekatan deskriptif. Pengumpulan data dilakukan melalui kuesioner dan \r\ndianalisis menggunakan metode Partial Least Square-Structural Equation \r\nModeling (PLS-SEM). Hasil penelitian secara deskriptif menunjukkan bahwa \r\nkeempat variabel independen dan variabel keputusan pembelian berada dalam \r\nkategori tinggi. Hasil pengujian hipotesis menunjukkan bahwa Islamic Branding, \r\nWOM, dan Halal Lifestyle berpengaruh positif dan signifikan terhadap keputusan \r\npembelian, sedangkan Label Halal tidak berpengaruh signifikan. Penelitian ini \r\nmerekomendasikan agar pelaku usaha dan platform e-commerce lebih memperkuat \r\nelemen branding Islami, WOM, dan gaya hidup halal dalam strategi pemasaran \r\nproduk kosmetik halal. \r\n\r\nThis study stems from the issue of limited understanding regarding the factors \r\ninfluencing the purchase decisions of halal cosmetic products online, particularly \r\nthrough Shopee Barokah. Although the demand for halal products continues to rise, \r\nit remains unclear which factors significantly affect consumer decisions. This \r\nresearch aims to analyze the influence of Islamic Branding, Word of Mouth \r\n(WOM), Halal Lifestyle, and Halal Label on the purchase decisions of halal \r\ncosmetic products. The population of this study consists of Generation Z Muslim \r\nWOMen in Bandung who have purchased halal cosmetics through Shopee \r\nBarokah. A total of 150 respondents were selected using purposive sampling. The \r\nresearch employed a quantitative method with a descriptive and verificative \r\napproach. Data were collected through questionnaires and analyzed using the \r\nPartial Least Square-Structural Equation Modeling (PLS-SEM) method. \r\nDescriptive results show that all four independent variables and the purchase \r\ndecision variable are in the high category. Hypothesis testing results indicate that \r\nIslamic Branding, WOM, and Halal Lifestyle have a positive and significant \r\ninfluence on purchase decisions, while the Halal Label does not show a significant \r\neffect. This study recommends that business actors and e-commerce platforms \r\nenhance their strategies by focusing more on Islamic Branding elements, \r\nstrengthening WOM, and promoting halal Lifestyle aspects in marketing halal \r\ncosmetic products."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/140374> <http://purl.org/dc/terms/date> "2025-08-11" .
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<http://repository.upi.edu/id/eprint/140374> <http://www.loc.gov/loc.terms/relators/THS> <http://repository.upi.edu/id/person/ext-suci.avril@upi.edu> .
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<http://repository.upi.edu/id/person/ext-ajajangwmahri@upi.edu> <http://xmlns.com/foaf/0.1/givenName> "-"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-ajajangwmahri@upi.edu> <http://xmlns.com/foaf/0.1/familyName> "A Jajang W. Mahri"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-ajajangwmahri@upi.edu> <http://xmlns.com/foaf/0.1/name> "- A Jajang W. Mahri"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-anggiapremilda@upi.edu> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://repository.upi.edu/id/person/ext-anggiapremilda@upi.edu> <http://xmlns.com/foaf/0.1/givenName> "-"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-anggiapremilda@upi.edu> <http://xmlns.com/foaf/0.1/familyName> "Anggia Premilda Nurfa'izah"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-anggiapremilda@upi.edu> <http://xmlns.com/foaf/0.1/name> "- Anggia Premilda Nurfa'izah"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-suci.avril@upi.edu> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://repository.upi.edu/id/person/ext-suci.avril@upi.edu> <http://xmlns.com/foaf/0.1/givenName> "-"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-suci.avril@upi.edu> <http://xmlns.com/foaf/0.1/familyName> "Suci Aprilliani, S.Pd"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/person/ext-suci.avril@upi.edu> <http://xmlns.com/foaf/0.1/name> "- Suci Aprilliani, S.Pd"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/140374> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/EPrint> .
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<http://repository.upi.edu/id/document/2492097> <http://www.w3.org/2000/01/rdf-schema#label> "KEPUTUSAN PEMBELIAN PRODUK KOSMETIK HALAL \r\nMELALUI SHOPEE BAROKAH \r\n(Analisis Islamic Branding, Word of Mouth, Halal Lifestyle dan \r\nLabel Halal) (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://repository.upi.edu/140374/1/S_EKI_2109519_Tittle.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "S_EKI_2109519_Tittle.pdf"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.upi.edu/id/eprint/140374> <http://eprints.org/ontology/hasDocument> <http://repository.upi.edu/id/document/2492098> .
<http://repository.upi.edu/id/document/2492098> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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